promotional_materials

  • attendees: François Cauwe, Stephan, Rob, Pierre, Sebastian, koenW

Discussion

  • Budget: There's about EUR 500,- but it should pay itself mostly back. It stays the question: Money money:
    • - Possibility to sell poster (or more general: 'material') and add earned money to the budget

Difference in two kinds of material:

  • a) Promotional material to give away b) Promotional 'gadget?' material to sell, to pay for the give-away material in a)

Possible materials

marketing material (Give away for free)

  • - small flyer (fast to read, like the current existing) - multi-page fyers (at fairs...) - posters - stickers? (with maybe *only* the ubuntu logo, small (few cm)) - promotion-kit for hardware vendors

Gadget material (as some kind of money machine to pay for the marketing material)

  • - i.e. USB-sticks..? - pencils... - possible problem: selling this at fairs may result in loosing the 'non-profit-org'-subscription fee - T-shirts: Pierre's brother's company could get some printed. Don't limit to T-shirts, you can make more textile's like:
    • - cap-sweater...
    - Other ideas:
    • - Ask money for computer-club-visits in name of ubuntu-be and the money goes to ubuntu-be - Ask money at ubuntu-install-parties? (Now it is a free gift: keep that way?)

      - Ask an organisation to put our name (ubuntu-be) as 'organising party' for a bingo-night (<ref: Rob)

Media-attention 'material'

  • - just walk around in train stations and give away flyers - by doing a 'ridiculous' action ('koe-schijt actie') - in some way get radio-time (?) by calling in to stubru or something (when we have something to say!) - *ACTION* ideas:
    • - Have an 'event-day' where journalists are invited with machines installed ... - buy a cake and give to euro.-parlement to thank them about the last action to 'force' MS to be more open - give ubuntu-cd to Belgian minister of automation to pass the message of free, open software - *MAKE SURE* to:
      • - communicate this correct to press, have a press-release text ready for these kind of things - use only 'hot issues'

Target audience

  • Existing users, who can get 'gadgets'?
  • New users
  • School-kids, young, old
  • ...

Where

  • Schools: everything we print, add material to a 'stock for schools'
  • For shops: Flyer & pricelist, poster "We Do Ubuntu"

  • At your house (if you're a support point i.e.)
  • On your car
  • ...

Posters

  • printking.be -> 155€ for the 1st 250 + 20 per 250, 180€ for 1000

  • flyprint.be -> 145 for the 1st 250 + 21 per 250 (5% sponsoring possible)

  • idrukker.nl -> 280 for 1000 + 65 per 1000

  • maxevent.be -> €145.20 for the 1st 250 + €15.73 per 250 (also 5% sponsorship might be possible)

  • http://doc.ubuntu.com/~marketing/spreadubuntu/

Actions

* Decide on a milk-cow gadget to use as money-input for the creation of the free material

BelgianTeam/2008kickoff/promotional_materials (last edited 2008-08-06 16:31:11 by localhost)