Who uses the fridge?

Here we define who the target users of the fridge are and how we can best serve each. During an IRC meeting in #ubuntu-website on Dec 17th 2008 nand, boredandblogging and newz2000 created this information.

• locos - want to know what other locos are doing
• insiders - trying to stay in touch with what's going on
• outsiders / press - looking for use cases or success stories about Ubuntu

Not a target audience:

• People who don't know what Ubuntu is

Locos

Interested in:

• Events
• Bug jams
• Free culture showcase
• Open week

Turned off by:

• Too much technical stuff
• Low level techincal discussions or topics

Insiders

Interested in:

• MOTU
• Docs
• Testing
• News from their own team

Turned off by:

• newbie stuff (not an issue with typical fare, but maybe user submitted content would introduce this)

Outsiders

Interested in:

• What's going on in Ubuntu
• News about upstream, xorg, kernel, ati hardware support, gnome info

Turned off by:

• Having to join a mailing list or IRC
• Having to look upstream