Ubuntu Wiki

Goals

Use cases

• Loubna goes to a computer fair. She might have heard of OpenOffice.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and ubuntu-cc.org.

• Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
• Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, he tries to help him become an ubuntu-cc.org volunteer.

Functionality

• everyone can:
  • o burn an Ubuntu CD o make a donation to ubuntu-be.org
• a fair visitor can:
  • o learn what Ubuntu is:
    • + advantages:

      • complete system including high quality applications: OpenOffice.org, Firefox, ...

      • little or no viruses and spyware (technical and market share reasons)
      • market share amongst exotic systems
      • free software
      • standards: in control of the meta layer
      • native language support
      + disadvantages:
      • hardware support
      • closed proprietary software (Flash, multimedia,...)
    o try out Ubuntu:
    • + surf the web + read email

      + office applications: read & write MS Office documents + photo collection: connect camera, view, administer, print photos + music: connect audio player, play + play video + play a game

    o learn why "something for nothing" is possible with free software o determine if Ubuntu is right for him o learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
    • + receive a free Ubuntu CD with instructions:
      • # learn how he can use it to get a first impression of Ubuntu # learn how it doubles as an install CD
      + learn about the system most suited for beginners
      • # a separate machine # at least 256 Mb ram # wired ethernet network # single boot means less complexity
    o learn about ubuntu-cc.org as an information hub:
    • + forums, lists and documentation (native language and English) + contact volunteers + subscribe to ubuntu-cc.org news flashes
    o run the Ubuntu live CD
    • + on a computer of his own + on a demo computer
    o install Ubuntu:
    • + onto a computer of his own (single boot!) + onto a demo computer (single boot!)
    o get an Ubuntu sticker o ? buy Ubuntu merchandise o ? buy a system with Ubuntu preinstalled in cooperation with other booths
• an existing Ubuntu user can:
  • o become an ubuntu-be.org volunteer o join the booth
• a volunteer can:

Booth Box

Modelled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organise a booth, you receive it. When someone else wants to organise a booth, you send it to him.

Electronic booth equipment

• Non-electronics booth equipment Consumables

2 computers compact powerful keyboard mouse 2 power extension cords (3m minimum) pressed 32 bit Ubuntu CD's 2 computers compact slow no keyb mouse 2 power strips (4 sockets minimum) flyers 4 big monitors 10 pens 10 empty news subscription lists camera contribution urn 10 empty volunteer subscription lists audio player table cloth duct tape webcam scissors rope multi card reader 2 foldable 3m poles transparent tape high quality speakers 2 candy bowls empty CD-r's better example documents: .xls, .doc, ... anti theft cables paper CD bags with window

• 20 empty plastic badges with room for name tag cheap candy ubuntu posters

Optional electronic booth equipment

• Meta

ethernet cabling & switch

• the box itself

wifi bridge

• booth box inventory list

Preparing for the fair

• finding volunteers:
  • o launch the question onto the mailing list o ask volunteers to reply to the mailing list, to encourage others to participate o find a second person to confirm his participation before adressing the mailing list
• funding:
  • o ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair! o be prepared to pay for the booth yourself o make it easy for people to make a free contribution at the fair
• bootstrapping a booth box:
  • o often easier to get contributions in kind: let the mailing list know what you need! o fairs are a nice place to buy o let it grow slowly o buy compact (e.g. TFT monitors instead of CRTs) o buy quality (e.g. plastic poster instead of paper one) o buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)

The booth itself

• target audience
• We are teasing visitors into trying ubuntu. This is a big jump already. Keep their experience simple and consistent!
• number of volunteers needed: minimum? maximum?
• a booth is also a social event between volunteers!
• enthousiasm sells: don't be afraid to go after every single passerby

Ideas: to be sorted

• how to get funding
• logistics:
  • o many volunteers have no cars! logistics! o getting the heavy stuff to the fair o borrowing from other booths at the fair o sending the box around o
• organise introduction course/ install party at a less busy moment during fair?
• nstx+ external nstx server for free internet access
• 3D effects wow; get a machine with beryl/compiz
• beID card-reader with belpic soft installed and tested, ready to show to people
• keep track of:
  • o number of cd's distributed o number of people actually talked to
• burn CD's ourselves
• Nelson Mandela video: attractive! and not only to hippies, women, non-technical users
• presentation machine (introductie, voor wie geschikt)
• burning CD's together
• elaborate free contribution
• conversation:
  • o "Hello sir, do you know what Ubuntu is?"

    o 3 times "yes" and you have a psychological grip

• explain the freedom model, mix with
  • o Shuttleworth the rich space tourist

    o OpenOffice.org o Firefox

• All work and no play makes Jack a dull boy: games attract children attract parents; try something 3d (planet penguin racer?)
• taking pictures at the busier moments requires someone designated to do so
• flyers are incredibly useful
• paper cd bags with transparent window: cheap, easy to insert ubuntu-cc.org flyer
• take enough pens and fix them to the booth with rope
• home printed posters fall apart after two fairs; we might order a sturdy plastic thing
• schedule breaks
• do something interesting on the screens
• 2 presentations, one on each side of the booth, facing the people that pass
• 2 people in front, 2 people behind the booth table is easier to demonstrate
• visibility in height: poles, rope, tape
• women to distribute flyers
• if you talk to a couple, talk to the woman and keep the tech speak even more away than usual: speak fair trade software, ubuntu the african word, shuttleworth the space tourist, show demo
• before the fair starts, do a role play a few times: a visitor passes:
  • o what does the visitor see o does he receive a flyer? o does someone start a conversation with him? o ...
• listen to eachother when talking to a visitor
  • o don't interrupt, but discuss good and bad things afterwards
• consistency and simplicity:
  • o 1 flyer visible
    • + specialised flyers not visible on the booth desk, but available:
      • # what is free software # kubuntu
• business cards
• table cloth identifies and unifies the booth
• presentations
• list potential volunteers
• list of potentially interested people

• speak of OpenDocument Format standard (ISO, europe...)

• free music (with the "set of high quality speakers")