LoCoComputerFairHowto
8786
Comment:
|
8786
|
Deletions are marked like this. | Additions are marked like this. |
Line 14: | Line 14: |
o burn an Ubuntu CD o make a donation to ubuntu-be.org |
* burn an Ubuntu CD * make a donation to ubuntu-be.org |
Line 17: | Line 17: |
o learn what Ubuntu is: + advantages: |
* learn what Ubuntu is: * advantages: |
Line 25: | Line 25: |
+ disadvantages: | * disadvantages: |
Line 28: | Line 28: |
o try out Ubuntu: | * try out Ubuntu: |
Line 36: | Line 36: |
o learn why "something for nothing" is possible with free software o determine if Ubuntu is right for him o learn how to experiment with Ubuntu (on a computer of his own or a demo machine): + receive a free Ubuntu CD with instructions: |
* learn why "something for nothing" is possible with free software * determine if Ubuntu is right for him * learn how to experiment with Ubuntu (on a computer of his own or a demo machine): * receive a free Ubuntu CD with instructions: |
Line 47: | Line 47: |
o learn about ubuntu-cc.org as an information hub: | * learn about ubuntu-cc.org as an information hub: |
Line 51: | Line 51: |
o run the Ubuntu live CD | * run the Ubuntu live CD |
Line 54: | Line 54: |
o install Ubuntu: | * install Ubuntu: |
Line 57: | Line 57: |
o get an Ubuntu sticker o ? buy Ubuntu merchandise o ? buy a system with Ubuntu preinstalled in cooperation with other booths |
* get an Ubuntu sticker * ? buy Ubuntu merchandise * ? buy a system with Ubuntu preinstalled in cooperation with other booths |
Line 61: | Line 61: |
o become an ubuntu-be.org volunteer o join the booth |
* become an ubuntu-be.org volunteer * join the booth |
Line 96: | Line 96: |
o launch the question onto the mailing list o ask volunteers to reply to the mailing list, to encourage others to participate o find a second person to confirm his participation before adressing the mailing list |
* launch the question onto the mailing list * ask volunteers to reply to the mailing list, to encourage others to participate * find a second person to confirm his participation before adressing the mailing list |
Line 100: | Line 100: |
o ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair! o be prepared to pay for the booth yourself o make it easy for people to make a free contribution at the fair |
* ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair! * be prepared to pay for the booth yourself * make it easy for people to make a free contribution at the fair |
Line 104: | Line 104: |
o often easier to get contributions in kind: let the mailing list know what you need! o fairs are a nice place to buy o let it grow slowly o buy compact (e.g. TFT monitors instead of CRTs) o buy quality (e.g. plastic poster instead of paper one) o buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing) |
* often easier to get contributions in kind: let the mailing list know what you need! * fairs are a nice place to buy * let it grow slowly * buy compact (e.g. TFT monitors instead of CRTs) * buy quality (e.g. plastic poster instead of paper one) * buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing) |
Line 124: | Line 124: |
o many volunteers have no cars! logistics! o getting the heavy stuff to the fair o borrowing from other booths at the fair o sending the box around o |
* many volunteers have no cars! logistics! * getting the heavy stuff to the fair * borrowing from other booths at the fair * sending the box around * |
Line 136: | Line 136: |
o number of cd's distributed o number of people actually talked to |
* number of cd's distributed * number of people actually talked to |
Line 144: | Line 144: |
o "Hello sir, do you know what Ubuntu is?" o 3 times "yes" and you have a psychological grip :) |
* "Hello sir, do you know what Ubuntu is?" * 3 times "yes" and you have a psychological grip :) |
Line 148: | Line 148: |
o Shuttleworth the rich space tourist o OpenOffice.org o Firefox |
* Shuttleworth the rich space tourist * OpenOffice.org * Firefox |
Line 167: | Line 167: |
o what does the visitor see o does he receive a flyer? o does someone start a conversation with him? o ... |
* what does the visitor see * does he receive a flyer? * does someone start a conversation with him? * ... |
Line 172: | Line 172: |
o don't interrupt, but discuss good and bad things afterwards | * don't interrupt, but discuss good and bad things afterwards |
Line 174: | Line 174: |
o 1 flyer visible | * 1 flyer visible |
Goals
Use cases
Loubna goes to a computer fair. She might have heard of OpenOffice.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and ubuntu-cc.org.
- Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
- Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, he tries to help him become an ubuntu-cc.org volunteer.
Functionality
- everyone can:
- burn an Ubuntu CD
- make a donation to ubuntu-be.org
- a fair visitor can:
- learn what Ubuntu is:
- advantages:
complete system including high quality applications: OpenOffice.org, Firefox, ...
- little or no viruses and spyware (technical and market share reasons)
- market share amongst exotic systems
- free software
- standards: in control of the meta layer
- native language support
- disadvantages:
- hardware support
- closed proprietary software (Flash, multimedia,...)
- advantages:
- try out Ubuntu:
- surf the web
- read email
office applications: read & write MS Office documents
- photo collection: connect camera, view, administer, print photos
- music: connect audio player, play
- play video
- play a game
- learn why "something for nothing" is possible with free software
- determine if Ubuntu is right for him
- learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
- receive a free Ubuntu CD with instructions:
- learn how he can use it to get a first impression of Ubuntu
- learn how it doubles as an install CD
- a separate machine
- at least 256 Mb ram
- wired ethernet network
- single boot means less complexity
- receive a free Ubuntu CD with instructions:
- learn about ubuntu-cc.org as an information hub:
- forums, lists and documentation (native language and English)
- contact volunteers
- subscribe to ubuntu-cc.org news flashes
- run the Ubuntu live CD
- on a computer of his own
- on a demo computer
- install Ubuntu:
- onto a computer of his own (single boot!)
- onto a demo computer (single boot!)
- get an Ubuntu sticker
- ? buy Ubuntu merchandise
- ? buy a system with Ubuntu preinstalled in cooperation with other booths
- learn what Ubuntu is:
- an existing Ubuntu user can:
- become an ubuntu-be.org volunteer
- join the booth
- a volunteer can:
Booth Box
Modelled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organise a booth, you receive it. When someone else wants to organise a booth, you send it to him.
Electronic booth equipment
- Non-electronics booth equipment Consumables
2 computers compact powerful keyboard mouse 2 power extension cords (3m minimum) pressed 32 bit Ubuntu CD's 2 computers compact slow no keyb mouse 2 power strips (4 sockets minimum) flyers 4 big monitors 10 pens 10 empty news subscription lists camera contribution urn 10 empty volunteer subscription lists audio player table cloth duct tape webcam scissors rope multi card reader 2 foldable 3m poles transparent tape high quality speakers 2 candy bowls empty CD-r's better example documents: .xls, .doc, ... anti theft cables paper CD bags with window
- 20 empty plastic badges with room for name tag cheap candy ubuntu posters
Optional electronic booth equipment
- Meta
ethernet cabling & switch
- the box itself
wifi bridge
- booth box inventory list
Preparing for the fair
- finding volunteers:
- launch the question onto the mailing list
- ask volunteers to reply to the mailing list, to encourage others to participate
- find a second person to confirm his participation before adressing the mailing list
- funding:
- ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair!
- be prepared to pay for the booth yourself
- make it easy for people to make a free contribution at the fair
- bootstrapping a booth box:
- often easier to get contributions in kind: let the mailing list know what you need!
- fairs are a nice place to buy
- let it grow slowly
- buy compact (e.g. TFT monitors instead of CRTs)
- buy quality (e.g. plastic poster instead of paper one)
- buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)
The booth itself
- target audience
- We are teasing visitors into trying ubuntu. This is a big jump already. Keep their experience simple and consistent!
- number of volunteers needed: minimum? maximum?
- a booth is also a social event between volunteers!
- enthousiasm sells: don't be afraid to go after every single passerby
Ideas: to be sorted
- how to get funding
- logistics:
- many volunteers have no cars! logistics!
- getting the heavy stuff to the fair
- borrowing from other booths at the fair
- sending the box around
- organise introduction course/ install party at a less busy moment during fair?
- nstx+ external nstx server for free internet access
- 3D effects wow; get a machine with beryl/compiz
- beID card-reader with belpic soft installed and tested, ready to show to people
- keep track of:
- number of cd's distributed
- number of people actually talked to
- burn CD's ourselves
- Nelson Mandela video: attractive! and not only to hippies, women, non-technical users
- presentation machine (introductie, voor wie geschikt)
- burning CD's together
- elaborate free contribution
- conversation:
- "Hello sir, do you know what Ubuntu is?"
3 times "yes" and you have a psychological grip
- explain the freedom model, mix with
- Shuttleworth the rich space tourist
OpenOffice.org
- Firefox
- All work and no play makes Jack a dull boy: games attract children attract parents; try something 3d (planet penguin racer?)
- taking pictures at the busier moments requires someone designated to do so
- flyers are incredibly useful
- paper cd bags with transparent window: cheap, easy to insert ubuntu-cc.org flyer
- take enough pens and fix them to the booth with rope
- home printed posters fall apart after two fairs; we might order a sturdy plastic thing
- schedule breaks
- do something interesting on the screens
- 2 presentations, one on each side of the booth, facing the people that pass
- 2 people in front, 2 people behind the booth table is easier to demonstrate
- visibility in height: poles, rope, tape
- women to distribute flyers
- if you talk to a couple, talk to the woman and keep the tech speak even more away than usual: speak fair trade software, ubuntu the african word, shuttleworth the space tourist, show demo
- before the fair starts, do a role play a few times: a visitor passes:
- what does the visitor see
- does he receive a flyer?
- does someone start a conversation with him?
- ...
- listen to eachother when talking to a visitor
- don't interrupt, but discuss good and bad things afterwards
- consistency and simplicity:
- 1 flyer visible
- + specialised flyers not visible on the booth desk, but available:
- # what is free software # kubuntu
- + specialised flyers not visible on the booth desk, but available:
- 1 flyer visible
- business cards
- table cloth identifies and unifies the booth
- presentations
- list potential volunteers
- list of potentially interested people
speak of OpenDocument Format standard (ISO, europe...)
- free music (with the "set of high quality speakers")
LoCoComputerFairHowto (last edited 2010-12-31 02:17:38 by alderaan)