LoCoComputerFairHowto
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| ||<tablestyle="float:right; font-size: 0.9em; width:40%; background:#F1F1ED; margin: 0 0 1em 1em;" style="padding:0.5em; ">'''Contents'''[[BR]][[TableOfContents]]|| | ||<tablestyle="float:right; font-size: 0.9em; width:40%; background:#F1F1ED; margin: 0 0 1em 1em;" style="padding:0.5em; "><<TableOfContents>>|| |
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| * Loubna goes to a computer fair. She might have heard of OpenOffice.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and ubuntu-cc.org. | * Loubna goes to a computer fair. She might have heard of Open''''''Office.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and in the regional LoCo team. |
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| * Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, he tries to help him become an ubuntu-cc.org volunteer. |
* Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, they try to help him become a volunteer for the regional LoCo team. |
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| * make a donation to ubuntu-be.org | * make a donation to the regional LoCo team |
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| * complete system including high quality applications: OpenOffice.org, Firefox, ... | * complete system including high quality applications: Open''''''Office.org, Firefox, ... |
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| * determine if Ubuntu is right for him | * determine if Ubuntu is right for them |
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| * learn how he can use it to get a first impression of Ubuntu | * learn how they can use it to get a first impression of Ubuntu |
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| + learn about the system most suited for beginners | * learn about the system most suited for beginners |
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| * on a computer of his own | * on a computer of their own |
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| * onto a computer of his own (single boot!) | * onto a computer of their own (single boot!) |
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| * get contact information of an individual ubuntu-cc.org contact | * get contact information of an individual contact for the regional LoCo team |
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| * become an ubuntu-be.org volunteer | * become a volunteer for the regional LoCo team |
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| == Booth Box == Modelled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organise a booth, you receive it. When someone else wants to organise a booth, you send it to him. |
== Booth Box Ideas == Modeled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organize a booth, you receive it. When someone else wants to organize a booth, you send it to them. |
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| ||2 computers compact powerful keyboard mouse||2 long power extension cords||pressed 32 bit Ubuntu CD's|| ||2 computers compact slow no keyb mouse||2 power strips (4 sockets minimum)||flyers|| |
||2 computers compact powerful keyboard mouse||2 long power extension cords||pressed 32 bit Ubuntu CDs|| ||2 computers compact slow no keyb mouse||2 power strips (4 sockets minimum)||black and white flyers|| |
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| ||high quality speakers||2 candy bowls||empty CD-r's|| | ||high quality speakers||2 candy bowls||empty CD-Rs|| |
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| || ||20 empty plastic badges with room for name tag||cheap candy|| | ||anti theft cables||20 empty plastic badges with room for name tag||cheap candy|| |
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| ||'''Optional electronic booth equipment'''||'''Sample documents'''|| ||ethernet cabling & switch||free magnatune music|| ||wifi bridge||Elephants dream movie|| |
|| ||Full color flyers for display|| || ||'''Optional electronic booth equipment'''||'''Sample documents'''||'''Other'''|| ||ethernet cabling & switch ||free magnatune music||locoteam contact information|| ||wifi bridge ||[[http://www.bigbuckbunny.org/|Big Buck Bunny movie]] to attract the kids|| || |
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| * announce your fair presence at [[ConferenceAppearances]] | |
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| * | |
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| * OpenOffice.org -> ODF ISO standard; what are open standards | * Open''''''Office.org -> ODF ISO standard; what are open standards |
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| * does he receive a flyer? * does someone start a conversation with him? |
* do they receive a flyer? * does someone start a conversation with them? |
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| * WRONG: "Hello sir, do you know what Ubuntu is?" * RIGHT => try to connect to positive experiences: 3 times "yes" and you have a psychological grip :) * the visitor is a child(children attract parents!) => do we have: * candy! |
* WRONG: "Hello sir/madam, do you know what Ubuntu is?" * RIGHT: try to connect to positive experiences: 3 times "yes" and you have a psychological grip :) * the visitor is a child (children attract parents!) => do we have: * stickers/plush toys/candy/similar |
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| * the visitor is a woman | * the visitor is a woman: * Remember tips from [[http://www.valhenson.org/howto.html|HOWTO Encourage Women in Linux]] |
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| * are there enough CD's? if not: start burning * insert them into paper cd bags with transparent window together with an ubuntu-cc.org flyer |
* are there enough C''''''Ds? if not: start burning * insert them into paper cd bags with transparent window together with a regional LoCo team flyer |
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| * We are teasing visitors into trying ubuntu. This is a big jump already. Keep their experience simple and consistent! | * We are teasing visitors into trying Ubuntu. This is a big jump already. Keep their experience simple and consistent! |
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| * Enthousiasm sells: don't be afraid to go after every single passerby. * Never ever interrupt another volunteer when he is dealing with a visitor, unless that volunteer begs you for input. * Mentor eachother. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat. |
* Enthusiasm sells: don't be afraid to go after every single passerby. * Never ever interrupt another volunteer when they are dealing with a visitor, unless that volunteer begs you for input. * Mentor each other. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat. == Example Booths == ||<tablestyle="width:100%; font-size: 0.9em; margin: 0 0 1em 1em;" style="padding:0.5em;border: none;":>{{attachment:NewYorkTeam/Events/20090604/IMG_0359.JPG}}|| ||<style="padding:0.5em;border: none;":>'''NY Local Community Team Booth during the show at White Hat Security Day'''|| ||<tablestyle="width:100%; font-size: 0.9em; margin: 0 0 1em 1em;" style="padding:0.5em;border: none;":>{{attachment:ubuntu_us-pa_booth.jpg}}|| ||<style="padding:0.5em;border: none;":>'''Pennsylvania Local Community Team Booth during the show at Central Pennsylvania Open Source Conference'''|| == After the fair == Do a short debriefing, preferably over a drink or food. Create a small report about the event and send it to your LoCo team mailing list. * What went really well/wrong? * Did anyone try something new? Did it work? Is it already listed in this how-to? * How many newsletter subscriptions did you get? * How many donations did you receive? * How many C''''''Ds did you distribute? * Did you feel this event was worth the effort? Why (not)? |
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| * organise introduction course/ install party at a less busy moment during fair? | * organize introduction course/ install party at a less busy moment during fair? |
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| * Nelson Mandela video: attractive! and not only to hippies, women, non-technical users * presentation machine (introductie, voor wie geschikt) |
* Nelson Mandela video: attractive, and not only to hippies, women, non-technical users * presentation machine (introduction) |
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| * OpenOffice.org | * Open''''''Office.org |
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| * wishlist: printed version at the booth | * wish list: printed version at the booth |
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| * women to distribute flyers * if you talk to a couple, talk to the woman and keep the tech speak even more away than usual: speak fair trade software, ubuntu the african word, shuttleworth the space tourist, show demo |
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| * [[ConferenceTopTips]] lists some BRILLIANT hints * [[UbuntuAtConferences]] * [[ConferenceAppearances]] ---- CategoryLoCoTeams |
Goals
Use cases
Loubna goes to a computer fair. She might have heard of OpenOffice.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and in the regional LoCo team.
- Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, they try to help him become a volunteer for the regional LoCo team.
Functionality
- everyone can:
- burn an Ubuntu CD
make a donation to the regional LoCo team
- see how many CDs were distributed
- see how many people actually talked to
- a fair visitor can:
- learn what Ubuntu is:
- advantages:
complete system including high quality applications: OpenOffice.org, Firefox, ...
- little or no viruses and spyware (technical and market share reasons)
- market share amongst exotic systems
- free software
- standards: in control of the meta layer
- native language support
- disadvantages:
- hardware support
- closed proprietary software (Flash, multimedia,...)
- advantages:
- try out Ubuntu:
- surf the web
- read email
office applications: read & write MS Office documents
- photo collection: connect camera, view, administer, print photos
- music: connect audio player, play
- play video
- play a game
- learn why "something for nothing" is possible with free software
- determine if Ubuntu is right for them
- learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
- receive a free Ubuntu CD with instructions:
- learn how they can use it to get a first impression of Ubuntu
- learn how it doubles as an install CD
- learn about the system most suited for beginners
- a separate machine
- at least 256 Mb ram
- wired ethernet network
- single boot means less complexity
- receive a free Ubuntu CD with instructions:
- learn about ubuntu-cc.org as an information hub:
- forums, lists and documentation (native language and English)
- contact volunteers
- subscribe to ubuntu-cc.org news flashes
- run the Ubuntu live CD
- on a computer of their own
- on a demo computer
- install Ubuntu:
- onto a computer of their own (single boot!)
- onto a demo computer (single boot!)
- get an Ubuntu sticker
- ? buy Ubuntu merchandise
- ? buy a system with Ubuntu preinstalled in cooperation with other booths
get contact information of an individual contact for the regional LoCo team
- learn what Ubuntu is:
- an existing Ubuntu user can:
become a volunteer for the regional LoCo team
- join the booth
- a volunteer can:
Booth Box Ideas
Modeled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organize a booth, you receive it. When someone else wants to organize a booth, you send it to them.
Booth box content |
||
Electronics |
Non-electronics |
Consumables |
2 computers compact powerful keyboard mouse |
2 long power extension cords |
pressed 32 bit Ubuntu CDs |
2 computers compact slow no keyb mouse |
2 power strips (4 sockets minimum) |
black and white flyers |
4 big monitors |
10 pens |
10 empty news subscription lists |
camera |
contribution urn |
10 empty volunteer subscription lists |
audio player |
table cloth |
duct tape |
webcam |
scissors |
rope |
multi card reader |
2 foldable 3m poles |
transparent tape |
high quality speakers |
2 candy bowls |
empty CD-Rs |
USB mass storage thing with real life example documents: .xls, .doc, ... |
anti theft cables |
paper CD bags with window |
anti theft cables |
20 empty plastic badges with room for name tag |
cheap candy |
|
strong reusable banners |
Ubuntu stickers |
|
Full color flyers for display |
|
Optional electronic booth equipment |
Sample documents |
Other |
ethernet cabling & switch |
free magnatune music |
locoteam contact information |
wifi bridge |
Big Buck Bunny movie to attract the kids |
|
And don't forget the booth box inventory list!!
The weeks before the fair
announce your fair presence at ConferenceAppearances
- finding volunteers:
- launch the question onto the mailing list
- ask volunteers to reply to the mailing list, to encourage others to participate
- find a second person to confirm his participation before adressing the mailing list
- ask possible volunteers as directly as possible: in person, phone, messaging, mail
- funding:
- ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair!
- be prepared to pay for the booth yourself
- make it easy for people to make a free contribution at the fair
- bootstrapping a booth box:
- often easier to get contributions in kind: let the mailing list know what you need!
- fairs are a nice place to buy
- let it grow slowly
- buy compact (e.g. TFT monitors instead of CRTs)
- buy quality (e.g. plastic poster instead of paper one)
- buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)
- logistics:
- many volunteers have no cars! logistics!
- getting the heavy stuff to the fair
- borrowing from other booths at the fair
- sending the booth box around
The hour before the fair
- set up the booth:
news flash & volunteer fill out lists:
- take enough pens and fix them to the booth with rope
- consistency and simplicity:
- 1 flyer visible: present Ubuntu itself and your team
- keep specialised flyers away from the booth desk, but available:
- what is free software, especially why "something for nothing" is possible with free software
- kubuntu, edubuntu, xubuntu
OpenOffice.org -> ODF ISO standard; what are open standards
- table cloth identifies and unifies the booth
- When the booth is ready, do a role play a few times: a visitor passes:
- what does the visitor see first?
- does the visitor see a presentation about Ubuntu, whatever side the visitor passes from?
- do they receive a flyer?
- does someone start a conversation with them?
- conversation:
- WRONG: "Hello sir/madam, do you know what Ubuntu is?"
RIGHT: try to connect to positive experiences: 3 times "yes" and you have a psychological grip
- conversation:
the visitor is a child (children attract parents!) => do we have:
- stickers/plush toys/candy/similar
- games (preferably 3d): planet penguin racer, ...
- the visitor is a woman:
Remember tips from HOWTO Encourage Women in Linux
- the visitor is a journalist: do we have business cards ready?
- the visitor is a bling lover: do we have a beryl/compiz demo ready?
- what does the visitor see first?
- schedule breaks!
- food breaks: volunteers need to eat
- photo breaks: pictures taken at the busiest moments are the most interesting
are there enough CDs? if not: start burning
insert them into paper cd bags with transparent window together with a regional LoCo team flyer
- continue burning during the fair
- shows the powers of free software in practice
The booth itself
- Think about your target audience!
- We are teasing visitors into trying Ubuntu. This is a big jump already. Keep their experience simple and consistent!
- A booth is also a social event between volunteers!
- Enthusiasm sells: don't be afraid to go after every single passerby.
- Never ever interrupt another volunteer when they are dealing with a visitor, unless that volunteer begs you for input.
- Mentor each other. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat.
Example Booths
|
NY Local Community Team Booth during the show at White Hat Security Day |
|
Pennsylvania Local Community Team Booth during the show at Central Pennsylvania Open Source Conference |
After the fair
Do a short debriefing, preferably over a drink or food. Create a small report about the event and send it to your LoCo team mailing list.
- What went really well/wrong?
- Did anyone try something new? Did it work? Is it already listed in this how-to?
- How many newsletter subscriptions did you get?
- How many donations did you receive?
How many CDs did you distribute?
- Did you feel this event was worth the effort? Why (not)?
Ideas: to be sorted
- organize introduction course/ install party at a less busy moment during fair?
- Belgium specific: demo an ID card reader.
- Nelson Mandela video: attractive, and not only to hippies, women, non-technical users
- presentation machine (introduction)
- elaborate free contribution
- explain the freedom model, mix with
- Shuttleworth the rich space tourist
OpenOffice.org
- Firefox
- wish list: printed version at the booth
- do something interesting on the screens
people in front & behind the booth table is easier to demonstrate
- visibility in height: poles, rope, tape
- list potential volunteers
- list of potentially interested people
ConferenceTopTips lists some BRILLIANT hints
LoCoComputerFairHowto (last edited 2010-12-31 02:17:38 by alderaan)