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== Goals ==
== Use cases ==
* Loubna goes to a computer fair. She might have heard of Open''''''Office.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and in the regional LoCo team.
* Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
* Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, they try to help him become a volunteer for the regional LoCo team.
== Functionality ==
* everyone can:
* burn an Ubuntu CD
* make a donation to the regional LoCo team
* see how many CDs were distributed
* see how many people actually talked to
* a fair visitor can:
* learn what Ubuntu is:
* advantages:
* complete system including high quality applications: Open''''''Office.org, Firefox, ...
* little or no viruses and spyware (technical and market share reasons)
* market share amongst exotic systems
* free software
* standards: in control of the meta layer
* native language support
* disadvantages:
* hardware support
* closed proprietary software (Flash, multimedia,...)
* try out Ubuntu:
* surf the web
* read email
* office applications: read & write MS Office documents
* photo collection: connect camera, view, administer, print photos
* music: connect audio player, play
* play video
* play a game
* learn why "something for nothing" is possible with free software
* determine if Ubuntu is right for them
* learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
* receive a free Ubuntu CD with instructions:
* learn how they can use it to get a first impression of Ubuntu
* learn how it doubles as an install CD
* learn about the system most suited for beginners
* a separate machine
* at least 256 Mb ram
* wired ethernet network
* single boot means less complexity
* learn about ubuntu-cc.org as an information hub:
* forums, lists and documentation (native language and English)
* contact volunteers
* subscribe to ubuntu-cc.org news flashes
* run the Ubuntu live CD
* on a computer of their own
* on a demo computer
* install Ubuntu:
* onto a computer of their own (single boot!)
* onto a demo computer (single boot!)
* get an Ubuntu sticker
* ? buy Ubuntu merchandise
* ? buy a system with Ubuntu preinstalled in cooperation with other booths
* get contact information of an individual contact for the regional LoCo team
* an existing Ubuntu user can:
* become a volunteer for the regional LoCo team
* join the booth
* a volunteer can:
== Booth Box Ideas ==
Modeled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organize a booth, you receive it. When someone else wants to organize a booth, you send it to them.
||||||<tablestyle="width: 80%">'''Booth box content'''||
||'''Electronics'''||'''Non-electronics'''||'''Consumables'''||
||2 computers compact powerful keyboard mouse||2 long power extension cords||pressed 32 bit Ubuntu CDs||
||2 computers compact slow no keyb mouse||2 power strips (4 sockets minimum)||black and white flyers||
||4 big monitors||10 pens||10 empty news subscription lists||
||camera||contribution urn||10 empty volunteer subscription lists||
||audio player||table cloth||duct tape||
||webcam||scissors||rope||
||multi card reader||2 foldable 3m poles||transparent tape||
||high quality speakers||2 candy bowls||empty CD-Rs||
||USB mass storage thing with real life example documents: .xls, .doc, ...||anti theft cables||paper CD bags with window||
||anti theft cables||20 empty plastic badges with room for name tag||cheap candy||
|| ||strong reusable banners||Ubuntu stickers||
|| ||Full color flyers for display|| ||
||'''Optional electronic booth equipment'''||'''Sample documents'''||'''Other'''||
||ethernet cabling & switch ||free magnatune music||locoteam contact information||
||wifi bridge ||[[http://www.bigbuckbunny.org/|Big Buck Bunny movie]] to attract the kids|| ||
And don't forget the booth box inventory list!!
== The weeks before the fair ==
* announce your fair presence at [[ConferenceAppearances]]
* finding volunteers:
* launch the question onto the mailing list
* ask volunteers to reply to the mailing list, to encourage others to participate
* find a second person to confirm his participation before adressing the mailing list
* ask possible volunteers as directly as possible: in person, phone, messaging, mail
* funding:
* ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair!
* be prepared to pay for the booth yourself
* make it easy for people to make a free contribution at the fair
* bootstrapping a booth box:
* often easier to get contributions in kind: let the mailing list know what you need!
* fairs are a nice place to buy
* let it grow slowly
* buy compact (e.g. TFT monitors instead of CRTs)
* buy quality (e.g. plastic poster instead of paper one)
* buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)
* logistics:
* many volunteers have no cars! logistics!
* getting the heavy stuff to the fair
* borrowing from other booths at the fair
* sending the booth box around
== The hour before the fair ==
* set up the booth:
* news flash & volunteer fill out lists:
* take enough pens and fix them to the booth with rope
* consistency and simplicity:
* 1 flyer visible: present Ubuntu itself and your team
* keep specialised flyers away from the booth desk, but available:
* what is free software, especially why "something for nothing" is possible with free software
* kubuntu, edubuntu, xubuntu
* Open''''''Office.org -> ODF ISO standard; what are open standards
* table cloth identifies and unifies the booth
* When the booth is ready, do a role play a few times: a visitor passes:
* what does the visitor see first?
* does the visitor see a presentation about Ubuntu, whatever side the visitor passes from?
* do they receive a flyer?
* does someone start a conversation with them?
* conversation:
* WRONG: "Hello sir/madam, do you know what Ubuntu is?"
* RIGHT: try to connect to positive experiences: 3 times "yes" and you have a psychological grip :)
* the visitor is a child (children attract parents!) => do we have:
* stickers/plush toys/candy/similar
* games (preferably 3d): planet penguin racer, ...
* the visitor is a woman:
* Remember tips from [[http://www.valhenson.org/howto.html|HOWTO Encourage Women in Linux]]
* the visitor is a journalist: do we have business cards ready?
* the visitor is a bling lover: do we have a beryl/compiz demo ready?
* schedule breaks!
* food breaks: volunteers need to eat
* photo breaks: pictures taken at the busiest moments are the most interesting
* are there enough C''''''Ds? if not: start burning
* insert them into paper cd bags with transparent window together with a regional LoCo team flyer
* continue burning during the fair
* shows the powers of free software in practice
== The booth itself ==
* Think about your target audience!
* We are teasing visitors into trying Ubuntu. This is a big jump already. Keep their experience simple and consistent!
* A booth is also a social event between volunteers!
* Enthusiasm sells: don't be afraid to go after every single passerby.
* Never ever interrupt another volunteer when they are dealing with a visitor, unless that volunteer begs you for input.
* Mentor each other. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat.
== Example Booths ==
||<tablestyle="width:100%; font-size: 0.9em; margin: 0 0 1em 1em;" style="padding:0.5em;border: none;":>{{attachment:NewYorkTeam/Events/20090604/IMG_0359.JPG}}||
||<style="padding:0.5em;border: none;":>'''NY Local Community Team Booth during the show at White Hat Security Day'''||
||<tablestyle="width:100%; font-size: 0.9em; margin: 0 0 1em 1em;" style="padding:0.5em;border: none;":>{{attachment:ubuntu_us-pa_booth.jpg}}||
||<style="padding:0.5em;border: none;":>'''Pennsylvania Local Community Team Booth during the show at Central Pennsylvania Open Source Conference'''||
== After the fair ==
Do a short debriefing, preferably over a drink or food. Create a small report about the event and send it to your LoCo team mailing list.
* What went really well/wrong?
* Did anyone try something new? Did it work? Is it already listed in this how-to?
* How many newsletter subscriptions did you get?
* How many donations did you receive?
* How many C''''''Ds did you distribute?
* Did you feel this event was worth the effort? Why (not)?
== Ideas: to be sorted ==
* organize introduction course/ install party at a less busy moment during fair?
* Belgium specific: demo an ID card reader.
* Nelson Mandela video: attractive, and not only to hippies, women, non-technical users
* presentation machine (introduction)
* elaborate free contribution
* explain the freedom model, mix with
* Shuttleworth the rich space tourist
* Open''''''Office.org
* Firefox
* wish list: printed version at the booth
* do something interesting on the screens
* people in front & behind the booth table is easier to demonstrate
* visibility in height: poles, rope, tape
* list potential volunteers
* list of potentially interested people
* [[ConferenceTopTips]] lists some BRILLIANT hints
* [[UbuntuAtConferences]]
* [[ConferenceAppearances]]
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CategoryLoCoTeams