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== SpreadUbuntu.com == To build this site is the goal with this project. We will use drupal and we plan on getting the site hosted at Canonical === The Drupal frontend === * When the compilation is ready, we will set up a branch in Launchpad for all the material (Time for this to happen? - proposed 14th of August 2008) * Our drupal code or changes will be uploaded to the LP branch as well as the material '''once a day'''. * The material will be organized in languages first, and secondly in regions/countries. (see further down for a classification system proposal) * Drupal will use OpenID from Launchpad as the ONLY login option available (which means a Launchpad account for all users). Login WILL NOT be necessary for download of material, just for upload. * The Drupal site will be used as an incubation site for material. t will have its own BZR branch in LP, pulled once a day. * We will pull all materials from Launchpad once a day, after they are in "trunk" (which means they have passed the QA - Quality Assurance control) * Trunk material from launchpad will be tagged in drupal in order to organize it and make it easy to access === LaunchPad & SU === * The Drupal code will be in Launchpad * Every single document added to our database will be under the BZR version control system * The Answer tracking system will help us gather questions on the material or request (translations, changes, corrections) * Rosetta will help us with the translation of the material * The marketing tag @ Brainstorm will be followed and added to our Answer tracker system in order to find relevant request wanted by users === Recolecting Material as of now === ==== Framework ==== Find a collaboration framework with LoCos and other teams within the Ubuntu community. * A solution would be to contact every other team and ask them to implement a '''Marketing related page''' * Another way is to go around to LoCo wikis haunting for marketing material information sources * Get and upload the material itself (not only the links) here in the wiki. ==== Link compilation ==== Compile a list of LoCos and other teams which already have such a page or place * [https://omgwtfbbq.dnsdojo.net/spread/ SpreadUbuntu proof of concept] * [http://doc.ubuntu.com/~marketing/spreadubuntu/SpreadUbuntu%20Design%20Mockups/JendaVancura/Mockup.png MockUp of SpreadUbuntu] * [https://wiki.ubuntu.com/DIYMarketing Do-It-Yourself Ubuntu Marketing Material] * [https://wiki.ubuntu.com/Artwork/Official Official Ubuntu Artwork (mainly logos)] * [http://wiki.ubuntu-cl.org/GrupoMarketing Chile] * [México] * [https://wiki.ubuntu.com/MarketingTeam/Materials/se Sweden] * [https://wiki.ubuntu.com/VenezuelaTeam/MaterialPOP Venezuela] * [http://spreadubuntu.co.uk/ UK SpreadUbuntu project] === Classification System === The idea is to save a lot of time in the process of searching for material, we want a site that is really help for the marketeer. If, once SU has grown big, he has to browse through thousands of archives before finding '''the''' ressource he was looking for, doing it himself would have taken less time. ==== Proposal: ==== A submitter comes to the site with marketing material. During the upload process, he has to specify a certain number of options. These can be: * Type of material (we'll have to think of several categories; video, presentation, slide show, speech, logo, poster, flyer, etc...) * Language (universal being an option if it's just a logo for example) * Submitting country, and if it's the case, submitting LoCo (adding some sort of upload-ticker on the map will give a sense of pride and add some spice) * For which purpose it was created (conference, new release, fair, plain ubuntu-love, install party... maybe think of some good, common categories here...) * Make a tickbox if it is specific to a certain version or variant of Ubuntu, in that case, enable specifying it per drop down menu or something... * Target audience (?) * etc... On the other side, a marketeer browses SU, and can sort/filter the database by one or more of the previous criteria. In this way, material will be more easily found for given purposes, or for a given language, etc... (For obvious reasons, it will be part of the role of SU admins/controlers to make sure all submitted material is filed in the right categories.) == sugui Client side program for designers == See [:MarketingTeam/SpreadUbuntu/sugui: this page] |
Include(MarketingTeam/Toolbox/Wiki/MenuSU)
This is a work in progress!! Feel free to add your ideas
ContentsBRTableOfContents |
Welcome! You have arrived to the wiki of the SpreadUbuntu team.
Our aim is
Not to be a general website, but a marketing website for Ubuntu marketeers to use
- To serve the Ubuntu community with a centralized marketing material repository
- To be a meeting point for Ubuntu related marketing activities
- To drive the marketing effort within the Ubuntu community as a central part of the Marketing Team
We plan to materialize this in the form of a website: spreadubuntu.com
Want to help?
If you want to help us with this. See the Table of Contents and get down working! There is a lot to be done! Most of the ideas for this team and project are based in:
[https://wiki.ubuntu.com/MarketingTeam/DIYWebsite this previous idea] and, of course,
the [https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu original conception of what the Spread Ubuntu project should be].
While we will take many concepts and ideas from them our SpreadUbuntu website will be based on our own implementation and conceptions. Feel free to [https://launchpad.net/~spreadubuntu/+join join our team], participate and work with each other to find our direction.
Projects
We have many ideas and we would like them to be narrowed to projects. See our [:MarketingTeam/SpreadUbuntu/Projects: project page] for more information
Ideas
Campaigns
Have frequent and easy to implement campaigns related to our release cycle and other worldwide events related to FLOSS driven from the site taking advantage of our community structure
Actors
- Marketers
LoCo Teams
- Marketing of Ubuntu in their local area and within their and other teams and communities they are part of.
Give feedback to the MarketingTeam through LP & BRainstorm
- Give back local material used under campaigns. Add links to a Local Page (MaterialPOP) on the wiki for easy tracking
- Other Teams
- Organizing all existing relevant marketing resources/Material for the actual campaigns
- Adding and maintaining marketing material for all Ubuntu Teams
- Core Team
- Organize, plan and coordinate the campaigns towards the rest of the Ubuntu Community
- Evaluate the reach of the campaign, based on:
- Visitor data from the site (Analytics)
- Response from the blogosphere, media coverage
- Outreach of the activity within the community (how many teams where involved)
- Designers
- Creating/changing marketing material for different events
- Translators
Translate relevant marketing material appropiate to needs voiced by worldwide LoCo Teams
Work flow
Process
Frequency
Viral Marketing
The idea is to make it simple for marketers out there to get access to the material ASAP after the material is available and have an easy way to upload changes (translations, improvements). We need, of course, several steps to get this done. http://www.oezratty.net/wordpress/wp-content/marketing-viral.png BR Image taken from http://www.oezratty.net/ - Opinions Libres
Actors
- Marketers
- Marketing of Ubuntu in their local area and within their and other teams and communities they are part of.
- Organizing all existing marketing resources
- Adding and maintaining marketing material for all Ubuntu Teams
- Designers
- Creating/changing marketing material for the Ubuntu Community
- Translators
- Translate all marketing material
- Publishers
- May be the marketers themselves. People printing the material and make it available for the marketers or posting it locally themselves.
Workflow
Marketers to SpreadUbuntu Team
Marketers look to the Marketing Team site (SpreadUbuntu) looking for needed material for Local activities
Marketers make availble material through an easy SpreadUbuntu looking for needed material for Local activities
SpreadUbuntu Site Team
- Check availability of material for events or campaigns (Globally)
- Add existing material to the site, or
- Create new material together with the Marketers and the Design/Artwork Team
Help Marketers to find/add marketing material by making it simple for them to search for it in the SpreadUbuntu Site
- Make adding new resources easy
- Localizing existing material for wider use
- Qork with Designers and Translators
- Check availability of material for events or campaigns (Globally)
SpreadUbuntu Marketing Team
- Creating campaigns and looking for events globally
- Helping in the QA process to make the content of marketing material fill its purpose
- Designers to Spread Ubuntu
- Use their abilities to create marketing material together with the global Ubuntu community
- Help change/adapt old material to new events/campaigns/languages
- Translators
- Work with designers to localize marketing material
Process
- Compilation of Material
- Making material available
- Quality Assurance
Frequency
- Once a month or every two months material
Idea Template
Actors
Work flow
Process
Frequency
MarketingTeam/Projects/SpreadUbuntu (last edited 2013-09-14 14:56:30 by torsten.franz)