Please post resources and links to helpful information.
[https://help.ubuntu.com/community/FreeSoftware Free Software]
- This is an incomplete explanation of what free software is, how it works, why it is better, etc, etc, etc. It should be entirely in human terms but also make the argument. It should also have the answer to any questions people might have about free software.
[https://help.ubuntu.com/community/FreeFormats Free Formats]
[https://wiki.ubuntu.com/MarketingTeam/Resources/MarketingArticles Marketing Articles] - a collection of both theoretical articles about marketing, especially guerrilla marketing, and how-to-market articles written by members of the Ubuntu Marketing Team