MarketingTeam
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We're here to promote Ubuntu's uptake in various ways, all in essence being ways of telling people who want to hear what we have to offer, listening to what they need and trying to identify just that in Ubuntu. Remember: we market Ubuntu, we do not make it more marketable as a priority. Just about every other team does however, so please pick the appropriate team for suggestions. All Ubuntu users are/can be a part of its marketing effort. We hope to support them to be able to participate in local marketing, which is what we need most. The Marketing Team itself cannot reach out to every single spot on earth and approach individuals - but the LoCos can, and the Marketing Team can save each of these a lot of redundant work by doing some of it centrally, globally. Ubuntu [http://launchpad.net/malone/bugs/1 Bug #1] is our inspiration and its final bugfix is our final goal. Spreading all Free Software is within the interest of the Team, and Ubuntu among that is its main focus. |
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== Marketing Team purpose == We're here to promote Ubuntu's uptake in various ways, all in essence being ways of telling people who want to hear what we have to offer, listening to what they need and trying to identify just that in Ubuntu. Remember: we market Ubuntu, we do not make it more marketable as a priority. Just about every other team does however, so please pick the appropriate team for suggestions. All Ubuntu users are/can be a part of its marketing effort. We hope to support them to be able to participate in local marketing, which is what we need most. The Marketing Team itself cannot reach out to every single spot on earth and approach individuals - but the LoCos can, and the Marketing Team can save each of these a lot of redundant work by doing some of it centrally, globally. Ubuntu [http://launchpad.net/malone/bugs/1 Bug #1] is our inspiration and its final bugfix is our final goal. Spreading all Free Software is within the interest of the Team, and Ubuntu among that is its main focus. |
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##== International Migration == ##These teams will be required to assist the [:LoCoTeamList:Local community teams] with International Migration and directly support the marketing effort in local languages. Please add your name to the list and contact the Marketing Team if you are ready, willing and able: ## ||||<tablestyle="width: 45%">|| ## ||<rowstyle="font-size:11px;font-weight:bold;background-color:#816647;color:#d9bb7a;text-align:center;"> COUNTRY || MARKETING CONTACT || MEMBERS || ## || Canada || - || - || ## || Chile || - || - || ## || Czech Republic || - || - || ## || Germany || -|| - || ## || Ireland || - || - || ## || Japan|| - || - || ## || South Africa || - || - || ## || Sweden || - || - || ## || UK || - || - || ## || US - West Coast || - || - || ## || US - Midwest || - || - || ## || US - East Coast || - || - || ## || US - South || - || - || ##Add your country in alphabetical order |
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* [https://launchpad.net/people/ubuntu-marketing Launchpad page] | |
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UbuntuMarketing - Use as resource, update, re-organise and centralise team BreezyMarketing - Use as resource, update, re-organise and centralise team '''Mailing list:''' [https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing ML] '''Launchpad Team:''' https://launchpad.net/people/ubuntu-marketing ---- |
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ContentsBRTableOfContents |
We're here to promote Ubuntu's uptake in various ways, all in essence being ways of telling people who want to hear what we have to offer, listening to what they need and trying to identify just that in Ubuntu. Remember: we market Ubuntu, we do not make it more marketable as a priority. Just about every other team does however, so please pick the appropriate team for suggestions.
All Ubuntu users are/can be a part of its marketing effort. We hope to support them to be able to participate in local marketing, which is what we need most. The Marketing Team itself cannot reach out to every single spot on earth and approach individuals - but the LoCos can, and the Marketing Team can save each of these a lot of redundant work by doing some of it centrally, globally.
Ubuntu [http://launchpad.net/malone/bugs/1 Bug #1] is our inspiration and its final bugfix is our final goal. Spreading all Free Software is within the interest of the Team, and Ubuntu among that is its main focus.
Find Us
MarketingTeam on Launchpad: https://launchpad.net/people/ubuntu-marketing
MarketingTeam IRC channel: #ubuntu-marketing on irc.freenode.net
MarketingTeam mailing list: ubuntu-marketing@lists.ubuntu.com (Learn about [:/MailingListIntro: our mailing list])
MarketingTeam Meeting Agenda: https://wiki.ubuntu.com/MarketingTeam/Meetings
If you are interested in participating in this team, please read [:/GetInvolved: GetInvolved].
Scope
We're working to define what the Marketing Team is responsible for and how we can best work to market Ubuntu.
In the past, the responsibilities of the team have been defined as:
- Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activities
- Creatively advocate and positively promote the Ubuntu distribution on behalf of the Ubuntu community
- Understand and respond to the requirements of individuals interested in migrating to the Ubuntu distribution, make it easier for others to do so.
- Understand the need to find zero-cost and cost-effective awareness strategies that allow for unlimited scalability
- Provide resources that enable positive and accurate press coverage with a long reach
- Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
- Remain approachable by all members of the general public, regardless of technical ability
- Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
- Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
- Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
- Ensure professionalism and Quality of Service at all times
Projects
Currently under discussion This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact the team leader if you would like to get involved.
Project |
Brief |
To Do |
Status |
Members |
Contact |
[:Fridge:The Fridge] |
Community News Site |
we need stories about Ubuntu and the Ubuntu community, bearing in mind this is seen as an official news source. We also need ideas on how to expand and improve The Fridge |
Active! |
#ubuntu-fridge on freenode.net |
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[:UbuntuWeeklyNewsletter:Ubuntu Weekly News] |
News for the community about the community |
Write content, especially for the "In the press" and "Feature of the week" sections - or suggest new sections! |
Active! |
#ubuntu-marketing on freenode.net |
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[http://www.ubuntu.com/mystory Case studies] |
Gathering Ubuntu use cases |
Write a use case, help edit and publish use cases |
Active! |
||
Knot reports |
updates on the development progress of Edgy Eft |
Write reports for each knot release |
Active! |
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[:/UbuntuVideo: Ubuntu Video] |
Portal showcasing Ubuntu videos |
Send screencasts, video links to JohnLittle |
Active! |
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[http://ubuntucounter.org/ Ubuntu Counter] |
Website registering Ubuntu users for promotional uses |
Needs promotion itself |
Active! |
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[:/SurveyQuestionIdeas:Marketing Surveys] |
Surveys on the needs of current, potential and previous users |
Creating and promoting on-line surveys |
Getting Started |
#ubuntu-marketing on freenode.net |
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[:/SpreadUbuntu: Spread Ubuntu] |
spreadubuntu.org website |
website to provide resources for grassroots advocacy and avoid duplicating purpose of main Ubuntu website. Coordinate with LoCo teams |
In production |
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Main Ubuntu website input |
help coordinating main website with community input |
help with main website content, direction, etc, if appropriate. |
Not active |
? |
- |
[:PressTeam:Media Relations Project] |
Resource for the media and for Ubuntu teams dealing with the media |
provide resources fo to community, probably mainly LoCo Teams for PR work |
Not active? |
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We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do throw it around on the mailing list or IRC. These can be linked to via a Project-specific Wiki (MarketingTeam/YourProject).
Getting Involved
If you are interested in becoming a member of the team, please read /GetInvolved, subscribe to the [https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketning mailing list] and/or join the [https://launchpad.net/people/ubuntu-marketing Launchpad team]. If you have any questions, IRC might be a good place to ask.
We try to maintain a list of tasks that need to be done at the /ToDo page.
Resources
- ["DIYMarketing"] - resources to create your own marketing materials
- ["Presentations"]
[http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]
MarketingTeam (last edited 2021-08-09 09:12:01 by fitojb)