== In-progress ==
[[/education|Campaign 1]] - Educating Windows users in understanding what Ubuntu could mean for them

[[/UbuntuIsEasy|Campaign 2]] - ''Ubuntu Is Easy'' - Help Windows users get started with the main applications they'll probably use on the Ubuntu desktop


== Ideas ==
These are ideas for campaigns that the Ubuntu Adverts team may choose to work on. The purpose is to:
 * Educating Windows users in their transition period after upgrading to Ubuntu - I (barrydrake) have made a start on a wiki for this purpose: https://wiki.ubuntu.com/UbuntuAdverts/training  One problem here is that the existing documentation and forums are inaccessible to Windows users.  One such person told me that she was looking at a foreign language.
 * Educating manufacturers and suppliers - This is likely to be the most difficult aspect of the operation.  I have been pursuing this in the UK with very limited success so far.  One major problem is the continual changing of chipsets in Laptops - often within the same model.  One manufacture I spoke with has reluctantly withdrawn the Laptop range they used to supply because of this.
 * Ubuntu community members attend exhibitions, computer fairs, etc and want to promote Ubuntu. This is an excellent opportunity to reach new users. Low-cost materials need to be created that will attract passers by and help to either start a conversation about Ubuntu or motivate them to go to www.ubuntu.com and try the OS themselves after the event. This was discussed at the 19 February 2011 team meeting.
 * Grow the number of Ubuntu users in a specific geography
 * Get existing Ubuntu users involved with writing bugs
 * Promote the benefits of Unity
 * Get people interested in the Ubuntu font and to install and use it on their machine running any OS
 * Promote the benefits of managing and experiencing your media using Ubuntu
 * Get people to write apps for Ubuntu Software Center
 * Discover the wonderful apps in Ubuntu Software Center
 * Get more designers to participate in the backgrounds contest for each release
 * Promote Ask Ubuntu and get more people to think of it as one of the first places they go for support (and to help others)
 * 11.04 launch
 * Increase trial usage (USB stick boot) of Ubuntu
 * Improve consumer confidence that their printer/scanner/music player will work with Ubuntu without problems
 * Promote Software Center and new features for 11.04 - ratings, reviews, OneConf
 * Increase awareness of the positive advantages of Ubuntu to cause more Windows users to switch
 * Request free tables at exhibitions, computer fairs and other appropriate venues to demonstrate Ubuntu using trained volunteers from the locos.
 * Arrange local computer clinics in low-cost or free venues to which people could bring their problems and incidentally be given a demo of Ubuntu and a disk.

== The education process ==
Education needs to be a threefold process.  1) Educating Windows users about what Ubuntu can offer them.  2) Educating Windows users after their upgrade to Ubuntu.  3) Educating manufacturers and equipment suppliers.  See: https://wiki.ubuntu.com/UbuntuAdverts/education