= Research =
To be more effective with our communications, the [[../|UbuntuAdverts Team]] should understand more about with whom we are trying to reach and how we are trying to reach/communicate with them.

== Weighing your words ==

Weigh your verbs and nouns with care. Please add to these from your experience.

Change = - Alternatives: Transition, Upgrade. (note that when you 'change' from Windows XP to Windows 7 it is an 'upgrade'. The fact that some of your peripherals will no longer work, and that there are huge differences does not appear to be 'Change').

'Transition' is neutral

Upgrade++

Simple +

Freedom +

Computer -

PC +

'Operating system' may well be an unknown term and should be avoided.  "I don't have an operating system." might be a typical response.

Linux is double negative --

'Ubuntu' is often an unknown word and invites some curiosity.


== Current ==
What are the current user research projects, what are their goals, how are they being executed and what are their outcomes?

|| Name || Overview || Start || End || Results ||
|| [[https://lists.launchpad.net/ubuntu-advertising/msg00325.html|Windows users switching to Ubuntu]] || Research easy entry into Ubuntu from the mindset of the average Windows user. Aim is to pick a particular 'need' and to follow through whether this need can be met under Ubuntu, how easily and how successfully. || December 2010 || ? || ? ||
|| [[https://spreadsheets.google.com/viewform?formkey=dHNjVVYtZHpaajE1Z0JqWlA4SUdVVFE6MQ|Your experience with Ubuntu]] || Tell us about your experience using Ubuntu. || December 2010 || ? || ? ||
 
The mailing list thread "Windows users switching to Ubuntu" is summarised in [[attachment:Research_summary.pdf]]

Here is an interesting report from Ed Bernard about teenagers taking to Ubuntu - food for thought: [[attachment:ed_bernard_rpt.pdf]]

Here is a report of talks given to UK further education students by Alan Cocks in February 2011: [[attachment:Talks-Ubuntu-for-students-report]]

Be encouraged: see [[http://www.comet.co.uk/p/Netbooks/buy-PACKARD-BELL-DOT-S-018-BLK-Netbook/652032#customerReviews]]

Quotable quote from the UbuntuMini support list on Google:

"I'm in the US but thanks for the offer.

It never fails to amaze me how incredibly helpful everyone in the
linux community is.  Last night the way I got the minimal installer to
begin with is I asked in the #ubuntu channel on freenode, and someone
made me a dd-able image that I was able to download."


== Resources ==
 * https://wiki.ubuntu.com/UbuntuAdverts/Research/unity%20hater
 * [[https://lists.launchpad.net/ubuntu-advertising/|Email discussions]] amongst the UbuntuAdverts team members
 * [[attachment:alan_cocks.txt]] is a report from Alan Cocks about working at computer fairs.
 * Some suggestions for policy for discussion and comment: [[attachment:policy_suggestions.pdf]]
 * Cassidy's [[attachment:Using Ubuntu Version 2.odt|Using Ubuntu]] document (v2)
 * Amended version of above for Natty [[attachment:simple_guide_natty_unity.pdf]]
 * [[http://www.pcworld.com/businesscenter/article/229187/30_days_withubuntu_linux.html|PC World, June 2011]] - 30 Days with Ubuntu series of articles