Revision 44 as of 2008-03-02 18:54:14

Clear message


LoCo Teams are all working to advocate [:DigitalFreedom:digital freedom] and the adoption of Ubuntu, GNU/Linux, [ Free Software], and [ Free Formats] as a means of achieving that, and team activism is something that can make a huge difference!


  • Be Creative
    • Sometimes you need to be unconventional
  • Be Persistent
    • Don't take no for an answer
  • Be polite
    • Being persistent doesn't require being at all rude
  • Be Inquisitive
    • Do your research and find the resources you need to be heard
  • Be offline
    • Use the phone and even go out in the real world Smile :)

Deliver the Message

Regardless of the situation you find yourself in, there are essential rules to effectively communicate your message. Keep these rules in mind whether you are speaking to a large group or even to one individual.

Passion: You have to speak with real passion if you want to get and hold the attention of your audience. Believe in what you want to say and say it with great conviction. Remember, if you lack passion for your subject, how can you interest anyone else?

Know Your Member and Staff Person: Have a good idea of what interest your particular member has in your issue. This is vital to making a good presentation. You can do everything else well, but if what you're saying is irrelevant to them, you will not be effective. Be sure to demonstrate how the issue you represent affects them, their constituency and their district and state. Thus, you need to do some homework.

Know Your Topic: Knowing the topic is similar to knowing your audience; you are there because of your passion and knowledge of your issue. Be sure to have your briefing materials studied, reviewed and on hand during the meeting.

Have A Clear Objective: Know what you want. Meetings and interviews are often very short. You need to make sure to get your message across right away. Before your meeting think of a few key phrases that amplify your message in a succinct and memorable manner. During the meeting you can find places to insert this important message clearly.

Explain What's At Stake: Spell out in very specific terms what you want to do and what will happen if it isn't done. Explain why your issue is important to them by demonstrating the alternative in strong terms. Use convincing facts and figuring to support your position.

Put a Human Face On It: A great way to speak passionately is to give an example of how your issue has affected and will affect real people-maybe even you.

Keep The Big Picture In Mind: Knowing your issue is the first step, but to really connect with the audience, you must keep your topic in perspective with what is happening in the specific district and state your Member or staff person is from. Adding this perspective makes the topic current and critical. Give your listener that perspective and they are more likely to understand the importance of your message.

Empower the Audience: Give your member or staff person an opportunity to get on board and involved. You've captivated them with your passion and shared your knowledge of the issue: now don't let them off the hook. Before you finish, make sure you have their buy-in. Give them a specific opportunity to commit to take some action to advance your goal and they will become a powerful advocate.

Convert Friends

[:ConvertFriends:Converting friends] might not reach out to the most people, but it certainly has a high rate of success. Doing this allows you to get really personal with the person who is switching instead of letting people know about the existence of Ubuntu and leaving it up to them to get it on their own.

Hit the Streets

This may not convince so many people to switch to Ubuntu, but it will raise awareness. Awareness is important. See: HitTheStreets

Lobbying Government

See: LoCoLobbyingGovernment

Educational Institutions

Talking to local schools about Ubuntu, GNU/Linux, Free Software, and Open Document Formats, is very important since schools have a lot to benefit from these and we have a lot to benefit from schools.

Organizations & Clubs

Talking to groups like parent clubs, parent/teacher/student organizations, librarian unions, activists, etc is also very effective. They can be very helpful allies to us. Just get in contact and let them know what we have to offer.


It is also important to contact companies like hardware companies to keep the pressure on to support Linux. Just find their contact info and contact them by email, fax, mail, and phone. Talking to companies, we must make sure to show them how our interests will benefit them.

Complaint Letters


  • State your purpose
  • State your reasons
  • State the importance
  • State your request
  • Ask for a reply

Complaint letters can be used to ask companies to listen to our requests aside from complaining about things like service and broken products.

View an example from [ the consumerist].

Executive Customer Service

Executive customer service staff have the power to pull strings and most large companies have them. Here's how to get through to them

  • For public companies, pull up the profile page in Google Finance and the corporate office should be listed under "Company Facts".
  • Call the corporate office.
  • Ask for a transfer to the office of the CEO.
  • You will likely get an exec. assistant but that's good. Voice mail is ok, too.
  • Give succinct summary and make your point.
  • Remain polite.

You should get the phone call from someone on the executive service team within a day or so.

The Hardball Route

This is probably unnecessary, and isn't recommended for most things.

Press & Media

Getting media attention can bring us into the public view. See: LoCoMediaCoverage


See LoCoFundraising




Please use these resources to help create a customized how to lobby government guide specifically for Ubuntu, GNU/Linux, Free Software, and Open Document Formats. (We do not necessarily agree with any of the organizations, these inks are just resources to use on how to lobby government)



Flyers, etc.