UnifiedUbuntuBranding
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This page is under development, please do not edit.
Launchpad entry: none yet
Created: Date(2006-07-18T16:49:14Z) by jBaer
Contributors: jBaer
Packages affected: Ubuntu, Kubuntu, Xubuntu, Edubuntu, Ubuntu Server
A. Summary
The clear identification of Ubuntu Products is lacking. Ubuntu refers to the Ubuntu Community (referred to as “Community”) and to Ubuntu Linux – Gnome Desktop (referred to as “Desktop”). Although Kubuntu and Xubuntu are branded in such a manner as to segregate them from the other products, to the new user it may be unclear that Kubuntu is really Ubuntu Linux – KDE Desktop and Xubuntu is really Ubuntu Linux – XFCE Desktop. In addition, branding for Ubuntu Linux Server is absent and the new user may not understand Edubuntu is really the Desktop targeted to schools and young children.
B. Rationale
As we develop new products for the Ubuntu community, it's important to communicate their identity unblemished. When discussing current products it's important to clearly communicate their identity without paragraphs of explanation. Failure to deliver the correct message will alienate individuals who would otherwise try the Desktop, Kubuntu, Xubuntu, Edubuntu, or Ubuntu Linux Server (collectively referred to as “Ubuntu Product”). The desire of the community is to encourage people to use Ubuntu Products and the current branding constrains that desire.
B.1 Current branding is discriminatory
The very fact Ubuntu refers to the Community and to the Desktop delivers the message the Desktop is the preferred Ubuntu Product. The truth is every Ubuntu Product stands on equal footing and should be presented without prejudice.
B.2 Consistent definition lacking
The Desktop, Kubuntu, and Xubuntu fail to deliver an accurate and consistent message describing their identity. A person from the US may intepret the Edubuntu branding correctly and then assume the Kubuntu brand is directed toward K12 schools.
B.3 Logo synchronization
The Kubuntu and Xubuntu logos do an excellent job establishing a harmonious identity within the Ubuntu framework. The Desktop is without a logo and is forced to use the Community logo.
C. Use cases
1st Time to Ubuntu Web Site
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Ubuntu Internet Site |
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Hector overheard some school friends bragging about Ubuntu with words like way cool... better than the other junk. Kicked back at his computer he decides to check it out and directs his browser to the Ubuntu home page. Greeted by smiling faces, his eyes are drawn to the large Ubuntu logo and to the words kubuntu, xubuntu, and edubuntu highlighted under a title scribed related projects. BRBR Continuing, his gaze drifts to the center of the page. BRBR “Ubuntu is a complete Linux-based operating system, freely available with both community and professional support. It is developed by a large community and we invite you to participate too!” BRBR “Cool ... Linux ... I've heard of that!” he comments to himself. BRBR Curious, he clicks the community icon and waits for the page to load. BRBR “The Ubuntu community consist of individuals and teams, working on different aspects of the distribution, giving advice and technical support, and helping to promote Ubuntu to a wider audience.” BRBR Like a random thought out of the blue he asks, “So is Ubuntu really the community and not Linux"? BRBR With a puzzled look he catches the kubuntu link and striks the button of his mouse. BRBR “Kubuntu is a user friendly operating system based on KDE, the K Desktop Environment. With a predictable 6 month release cycle and part of the Ubuntu project, Kubuntu is the GNU/Linux distribution for everyone.” BRBR “User friendly OS? I thought Linux was the OS”, he exclaims. BRBR Clicking the back arrow the Ubuntu home page loads and he gives the xubuntu link a click. BRBR As his eyes scan the page, his lips utter the words. BRBR "Xubuntu is a complete GNU/Linux based system with an Ubuntu base. It's lighter, and more efficient than Ubuntu with GNOME or KDE, since it uses the Xfce Desktop environment, which makes it ideal for old or low-end machines, as well as thin-client networks." BRBR Pausing to bring his thoughts into focus he grumbles, “What is a Ubuntu base?” BRBR "Too much like work" he chuckles as he shuts down his browser. BRBR Pushing away from his desk he declares "The dorks don't know what they are talking about!" BR
D. Scope
E. Design
F. Implementation
G. Unresolved issues
H. BoF agenda and discussion
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Doc Version: 071861 |
UnifiedUbuntuBranding (last edited 2008-08-06 16:22:03 by localhost)