LoCoComputerFairHowto
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* what does the visitor see | * what does the visitor see first? * does the visitor see a presentation about Ubuntu, whatever side the visitor passes from? |
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* ... | * conversation: * WRONG: "Hello sir, do you know what Ubuntu is?" * RIGHT => try to get 3 times "yes" and you have a psychological grip :) * anything attractive to children? (children attract parents!) * candy! * games (preferably 3d): planet penguin racer, ... |
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* conversation: * "Hello sir, do you know what Ubuntu is?" * 3 times "yes" and you have a psychological grip :) |
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* All work and no play makes Jack a dull boy: games attract children attract parents; try something 3d (planet penguin racer?) |
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* flyers are incredibly useful | |
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* 2 presentations, one on each side of the booth, facing the people that pass |
ContentsBRTableOfContents |
Goals
Use cases
Loubna goes to a computer fair. She might have heard of OpenOffice.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and ubuntu-cc.org.
- Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
- Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, he tries to help him become an ubuntu-cc.org volunteer.
Functionality
- everyone can:
- burn an Ubuntu CD
- make a donation to ubuntu-be.org
- a fair visitor can:
- learn what Ubuntu is:
- advantages:
complete system including high quality applications: OpenOffice.org, Firefox, ...
- little or no viruses and spyware (technical and market share reasons)
- market share amongst exotic systems
- free software
- standards: in control of the meta layer
- native language support
- disadvantages:
- hardware support
- closed proprietary software (Flash, multimedia,...)
- advantages:
- try out Ubuntu:
- surf the web
- read email
office applications: read & write MS Office documents
- photo collection: connect camera, view, administer, print photos
- music: connect audio player, play
- play video
- play a game
- learn why "something for nothing" is possible with free software
- determine if Ubuntu is right for him
- learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
- receive a free Ubuntu CD with instructions:
- learn how he can use it to get a first impression of Ubuntu
- learn how it doubles as an install CD
- a separate machine
- at least 256 Mb ram
- wired ethernet network
- single boot means less complexity
- receive a free Ubuntu CD with instructions:
- learn about ubuntu-cc.org as an information hub:
- forums, lists and documentation (native language and English)
- contact volunteers
- subscribe to ubuntu-cc.org news flashes
- run the Ubuntu live CD
- on a computer of his own
- on a demo computer
- install Ubuntu:
- onto a computer of his own (single boot!)
- onto a demo computer (single boot!)
- get an Ubuntu sticker
- ? buy Ubuntu merchandise
- ? buy a system with Ubuntu preinstalled in cooperation with other booths
- learn what Ubuntu is:
- an existing Ubuntu user can:
- become an ubuntu-be.org volunteer
- join the booth
- a volunteer can:
Booth Box
Modelled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organise a booth, you receive it. When someone else wants to organise a booth, you send it to him.
Booth box content |
||
Electronics |
Non-electronics |
Consumables |
2 computers compact powerful keyboard mouse |
2 long power extension cords |
pressed 32 bit Ubuntu CD's |
2 computers compact slow no keyb mouse |
2 power strips (4 sockets minimum) |
flyers |
4 big monitors |
10 pens |
10 empty news subscription lists |
camera |
contribution urn |
10 empty volunteer subscription lists |
audio player |
table cloth |
duct tape |
webcam |
scissors |
rope |
multi card reader |
2 foldable 3m poles |
transparent tape |
high quality speakers |
2 candy bowls |
empty CD-r's |
USB mass storage thing with real life example documents: .xls, .doc, ... |
anti theft cables |
paper CD bags with window |
20 empty plastic badges with room for name tag |
cheap candy |
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ubuntu posters |
Optional electronic booth equipment
- Meta
ethernet cabling & switch
- the box itself
wifi bridge
- booth box inventory list
The weeks before the fair
- finding volunteers:
- launch the question onto the mailing list
- ask volunteers to reply to the mailing list, to encourage others to participate
- find a second person to confirm his participation before adressing the mailing list
- ask possible volunteers as directly as possible: in person, phone, messaging, mail
- funding:
- ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair!
- be prepared to pay for the booth yourself
- make it easy for people to make a free contribution at the fair
- bootstrapping a booth box:
- often easier to get contributions in kind: let the mailing list know what you need!
- fairs are a nice place to buy
- let it grow slowly
- buy compact (e.g. TFT monitors instead of CRTs)
- buy quality (e.g. plastic poster instead of paper one)
- buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)
The hour before the fair
- set up the booth:
- take enough pens and fix them to the booth with rope
- consistency and simplicity:
- 1 flyer visible: present Ubuntu itself and your team
- keep specialised flyers away from the booth desk, but available:
- # what is free software, especially why "something for nothing" is possible with free software # kubuntu, edubuntu, xubuntu
# OpenOffice.org -> ODF ISO standard; what are open standards
- # what is free software, especially why "something for nothing" is possible with free software # kubuntu, edubuntu, xubuntu
- When the booth is ready, do a role play a few times: a visitor passes:
- what does the visitor see first?
- does the visitor see a presentation about Ubuntu, whatever side the visitor passes from?
- does he receive a flyer?
- does someone start a conversation with him?
- conversation:
- WRONG: "Hello sir, do you know what Ubuntu is?"
RIGHT => try to get 3 times "yes" and you have a psychological grip
- conversation:
- anything attractive to children? (children attract parents!)
- candy!
- games (preferably 3d): planet penguin racer, ...
- what does the visitor see first?
The booth itself
- target audience
- We are teasing visitors into trying ubuntu. This is a big jump already. Keep their experience simple and consistent!
- number of volunteers needed: minimum? maximum?
- a booth is also a social event between volunteers!
- enthousiasm sells: don't be afraid to go after every single passerby
Ideas: to be sorted
- how to get funding
- logistics:
- many volunteers have no cars! logistics!
- getting the heavy stuff to the fair
- borrowing from other booths at the fair
- sending the box around
- organise introduction course/ install party at a less busy moment during fair?
- nstx+ external nstx server for free internet access
- 3D effects wow; get a machine with beryl/compiz
- beID card-reader with belpic soft installed and tested, ready to show to people
- keep track of:
- number of cd's distributed
- number of people actually talked to
- burn CD's ourselves
- Nelson Mandela video: attractive! and not only to hippies, women, non-technical users
- presentation machine (introductie, voor wie geschikt)
- burning CD's together
- elaborate free contribution
- explain the freedom model, mix with
- Shuttleworth the rich space tourist
OpenOffice.org
- Firefox
- taking pictures at the busier moments requires someone designated to do so
- paper cd bags with transparent window: cheap, easy to insert ubuntu-cc.org flyer
- home printed posters fall apart after two fairs; we might order a sturdy plastic thing
- schedule breaks
- do something interesting on the screens
- 2 people in front, 2 people behind the booth table is easier to demonstrate
- visibility in height: poles, rope, tape
- women to distribute flyers
- if you talk to a couple, talk to the woman and keep the tech speak even more away than usual: speak fair trade software, ubuntu the african word, shuttleworth the space tourist, show demo
- listen to eachother when talking to a visitor
- don't interrupt, but discuss good and bad things afterwards
- business cards
- table cloth identifies and unifies the booth
- presentations
- list potential volunteers
- list of potentially interested people
speak of OpenDocument Format standard (ISO, europe...)
- free music (with the "set of high quality speakers")
free movies (I used "Elephants dream") -- JanClaeys
LoCoComputerFairHowto (last edited 2010-12-31 02:17:38 by alderaan)