MarketingTeam
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| We're here to promote Ubuntu's uptake in various ways, all in essence being ways of telling people who want to hear what we have to offer, listening to what they need and trying to identify just that in Ubuntu. Remember: we market Ubuntu, we do not make it more marketable as a priority. Just about every other team does however, so please pick the appropriate team for suggestions. All Ubuntu users are/can be a part of its marketing effort. We hope to support them to be able to participate in local marketing, which is what we need most. The Marketing Team itself cannot reach out to every single spot on earth and approach individuals - but the LoCos can, and the Marketing Team can save each of these a lot of redundant work by doing some of it centrally, globally. Ubuntu [https://launchpad.net/ubuntu/+bug/1 Bug #1] is our inspiration and its final bugfix is our final goal. Spreading all Free Software is within the interest of the Team, and Ubuntu among that is its main focus. == Find Us == '''MarketingTeam on Launchpad:''' https://launchpad.net/people/ubuntu-marketing '''MarketingTeam IRC channel:''' #ubuntu-marketing on irc.freenode.net '''MarketingTeam mailing list:''' ubuntu-marketing@lists.ubuntu.com (Learn about [:/MailingListIntro: our mailing list]) '''MarketingTeam Meeting Agenda:''' https://wiki.ubuntu.com/MarketingTeam/Meetings If you are interested in participating in this team, please read down == Scope == We're working to define what the Marketing Team is responsible for and how we can best work to market Ubuntu. In the past, the responsibilities of the team have been defined as: * Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activities * Creatively advocate and positively promote the Ubuntu distribution on behalf of the Ubuntu community * Understand and respond to the requirements of individuals interested in migrating to the Ubuntu distribution, make it easier for others to do so. * Understand the need to find zero-cost and cost-effective awareness strategies that allow for unlimited scalability * Provide resources that enable positive and accurate press coverage with a long reach * Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding * Remain approachable by all members of the general public, regardless of technical ability * Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates * Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles * Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users * Ensure professionalism and Quality of Service at all times == Projects == '''Currently under discussion''' This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact the team leader if you would like to get involved. ||<#f0f5fa>'''Project'''||<#f0f5fa>'''Brief'''||<#f0f5fa>'''To Do '''||<#f0f5fa>'''Status'''||<#f0f5fa>'''Members'''||<#f0f5fa>'''Contact'''|| || [:Fridge:The Fridge] || Community News Site || we need stories about Ubuntu and the Ubuntu community, bearing in mind this is seen as an official news source. We also need ideas on how to expand and improve The Fridge ||<#0cb13e>Active!|| JorgeCastro, MatthewRevell, MatthewEast || #ubuntu-fridge on freenode.net || || [:UbuntuWeeklyNewsletter:Ubuntu Weekly News] || News for the community about the community || Write content, especially for the "In the press" and "Feature of the week" sections - or suggest new sections! ||<#0cb13e>Active!|| CoreyBurger, CodySomerville, RichJohnson || #ubuntu-marketing on freenode.net || || [http://www.ubuntu.com/mystory Case studies] || Gathering Ubuntu use cases || Write a use case, help edit and publish use cases ||<#0cb13e>Active!|| ChrisKenyon, MatthewRevell? || mystory@ubuntu.com || || Herd reports || updates on the development progress of Feisty Fawn || Write reports for each knot release ||<#0cb13e>Active!|| CoreyBurger, RichJohnson || CoreyBurger || || [:/UbuntuVideo: Ubuntu Video] || Portal showcasing Ubuntu videos || Send screencasts, video links to JohnLittle ||<#0cb13e>Active!|| JohnLittle || JohnLittle || || [http://ubuntucounter.org/ Ubuntu Counter] || Website registering Ubuntu users for promotional uses || Needs promotion itself ||<#0cb13e>Active!|| MelissaDraper || MelissaDraper || || [:/SurveyQuestionIdeas:Marketing Surveys] || Surveys on the needs of current, potential and previous users || Creating and promoting on-line surveys ||<#fdfa03>Getting Started|| MelissaDraper, MarcosLarios || #ubuntu-marketing on freenode.net || || [:/SpreadUbuntu: Spread Ubuntu] || spreadubuntu.com website || website to provide resources for grassroots advocacy and avoid duplicating purpose of main Ubuntu website. Coordinate with Lo''''''Co teams ||<#fdfa03>Divided into subprojects|| JendaVancura, DanBuch, NickMcMahon, PaulOmalley, AlanRae, Seifip || JendaVancura || || [:/DIYWebsite: DIY Website] || diy.ubuntu.com site || gathering place for DIY Marketing materials, homegrown campaigns and DIY howtos - subproject of SpreadUbuntu ||<#fdfa03>In production|| JendaVancura, DanBuch, Martin Albisetti || JendaVancura , DanBuch|| || [:/UbuntuStats: Ubuntustats] || ubuntustats.com website || The main idea behind this project is to reflect the enormous activity Ubuntu has on all fronts. ||<#fdfa03>In production|| MartinAlbisetti, FelipeLerena || Martin Albisetti|| || Main Ubuntu website input || help coordinating main website with community input || help with main website content, direction, etc, if appropriate. ||<#ed3232>Not active || ? || - || ##|| [:UbuntuMagazine: Ubuntu Magazine]|| PDF magazine: Insight into Ubuntu and the Community || ? ||<#ed3232>Not active?|| SaraVasquez, KenSentMe, RichJohnson || - || || [:PressTeam:Media Relations Project] || Resource for the media and for Ubuntu teams dealing with the media || provide resources for community, mainly Lo''''''Co Teams for PR work ||<#fdfa03>WIP|| EldoVarghese || EldoVarghese or #ubuntu-marketing on irc.freenode.net || |
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| We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do throw it around on the mailing list or IRC. These can be linked to via a Project-specific Wiki (MarketingTeam/YourProject). | The Ubuntu Marketing Team consists Ubuntu users who volunteer to promote [[DigitalFreedom|digital freedom]], [[DigitalRights|digital rights]], and Ubuntu. Anyone is welcome to join and contribute. |
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| == Getting Involved == | |
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| The marketing team is always looking for more people to help out. We have huge plans to bring the wonder of ubuntu to the world and the more people helping to do that the faster we can make progress. | All in accordance with the [[https://launchpad.net/codeofconduct/2.0|Ubuntu Code of Conduct]] |
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| * Read through the pages linked to from the MarketingTeam page to get an idea of what we are currently working on. * Join the [https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing mailing list]. You can have a read through the [https://lists.ubuntu.com/archives/ubuntu-marketing/ archives] to catch up on what has been discussed previously - but this isn't necessary as important points will be put into the wiki. * Much of the team's communication and project coordination takes place in our IRC channel: #ubuntu-marketing on irc.freenode.net * Once you've made up your mind, join the team in [https://launchpad.net/people/ubuntu-marketing Launchpad]. |
= Mission = |
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| We try to maintain a list of tasks that need to be done at the /Ideas page. Existing projects and those underway are listed above. | The Marketing Team strives to create the building blocks needed by the Ubuntu Community to spread Ubuntu throughout the world. |
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| == Resources == | Our objectives are: * The Ubuntu Marketing Team will act as a central marketing resource for the Ubuntu Community. * Provide resources to assist and encourage LoCos in marketing their activities to the wider community. * Gather the hard work that LoCo teams are already doing. |
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| * ["DIYMarketing"] - resources to create your own marketing materials * UbuntuAtConferences * ["Presentations"] * [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread] |
= Goals = To address people needs and to get their attention we should define what we are aiming at. Some of the goals we should have as part of our marketing effort can be defined as: * Those who doesn't know and care. Our goal is to make them want to try it. * The ones who are interested, but feel the obstacle is too great. * Those who have installed it: We make them want to keep it. * Dualbooters: We inspire them to use Ubuntu more than the other one. * Regular users: We inspire them to spread the word. * Inspired users: We educate them on how they can contribute to the actual software, translations, etc. |
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| '''All Subpages:''' [[Navigation(children,1)]] | = Join Us = |
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| To join the ''Ubuntu Marketing Team'': * '''Launchpad:''' https://launchpad.net/~ubuntu-marketing * '''IRC channel:''' [[http://webchat.freenode.net?channels=ubuntu-marketing|#ubuntu-marketing on irc.freenode.net]] * '''Mailing list:''' [[https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing|Subscribe here]] Mail us here: ubuntu-marketing@lists.ubuntu.com If you are interested in participating in this team, please scroll down to read more. = Getting Involved = The marketing team is always looking for more people to help out. We have huge plans to bring the wonder of Ubuntu to the world and the more people helping to do that the faster we can make progress. Please read through the pages linked to from this page to get an idea of what we are currently working on. See Also: ActivismHowTo = Original Thread = * http://www.ubuntuforums.org/showthread.php?t=73132 '''All Subpages:''' <<Navigation(children,1)>> |
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Marketing Team |
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Organization |
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Mailing List |
Contents |
The Ubuntu Marketing Team consists Ubuntu users who volunteer to promote digital freedom, digital rights, and Ubuntu. Anyone is welcome to join and contribute.
All in accordance with the Ubuntu Code of Conduct
Mission
The Marketing Team strives to create the building blocks needed by the Ubuntu Community to spread Ubuntu throughout the world.
Our objectives are:
- The Ubuntu Marketing Team will act as a central marketing resource for the Ubuntu Community.
Provide resources to assist and encourage LoCos in marketing their activities to the wider community.
Gather the hard work that LoCo teams are already doing.
Goals
To address people needs and to get their attention we should define what we are aiming at. Some of the goals we should have as part of our marketing effort can be defined as:
- Those who doesn't know and care. Our goal is to make them want to try it.
- The ones who are interested, but feel the obstacle is too great.
- Those who have installed it: We make them want to keep it.
- Dualbooters: We inspire them to use Ubuntu more than the other one.
- Regular users: We inspire them to spread the word.
- Inspired users: We educate them on how they can contribute to the actual software, translations, etc.
Join Us
To join the Ubuntu Marketing Team:
Launchpad: https://launchpad.net/~ubuntu-marketing
IRC channel: #ubuntu-marketing on irc.freenode.net
Mailing list: Subscribe here Mail us here: ubuntu-marketing@lists.ubuntu.com
If you are interested in participating in this team, please scroll down to read more.
Getting Involved
The marketing team is always looking for more people to help out. We have huge plans to bring the wonder of Ubuntu to the world and the more people helping to do that the faster we can make progress. Please read through the pages linked to from this page to get an idea of what we are currently working on.
See Also: ActivismHowTo
Original Thread
All Subpages:
| /Campaigns /ContactUs /Core-Marketing /IdeaPool /Materials /Meetings /News /Projects /Proposal-Core-Marketers /Reorganization /Resources /SpreadUbuntu /Toolbox |
MarketingTeam (last edited 2021-08-09 09:12:01 by fitojb)