MarketingTeam
Differences between revisions 32 and 268 (spanning 236 versions)
--- CategoryUbuntuTeams CategoryMarketing CategoryMarketing
|
Size: 6241
Comment: press relations
|
Size: 2642
Comment:
|
| Deletions are marked like this. | Additions are marked like this. |
| Line 1: | Line 1: |
| == Marketing Team == | <<Include(MarketingTeam/Toolbox/Wiki/Menu)>><<Include(MarketingTeam/Toolbox/Wiki/Banner)>> |
| Line 3: | Line 3: |
| The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities. | ||<tablestyle="float:right; font-size: 0.9em; width:40%; background:#F1F1ED; margin: 0 0 1em 1em;" style="padding:0.5em;"><<TableOfContents>>|| The Ubuntu Marketing Team consists Ubuntu users who volunteer to promote [[DigitalFreedom|digital freedom]], [[DigitalRights|digital rights]], and Ubuntu. Anyone is welcome to join and contribute. All in accordance with the [[https://launchpad.net/codeofconduct/1.0.1|Ubuntu Code of Conduct]] = Mission = The Marketing Team strives to create the building blocks needed by the Ubuntu Community to spread Ubuntu throughout the world. Our objectives are: * The Ubuntu Marketing Team will act as a central marketing resource for the Ubuntu Community. * Provide resources to assist and encourage LoCos in marketing their activities to the wider community. * Gather the hard work that LoCo teams are already doing. = Goals = To address people needs and to get their attention we should define what we are aiming at. Some of the goals we should have as part of our marketing effort can be defined as: * Those who doesn't know and care. Our goal is to make them want to try it. * The ones who are interested, but feel the obstacle is too great. * Those who have installed it: We make them want to keep it. * Dualbooters: We inspire them to use Ubuntu more than the other one. * Regular users: We inspire them to spread the word. * Inspired users: We educate them on how they can contribute to the actual software, translations, etc. = Join Us = To join the ''Ubuntu Marketing Team'': * '''Launchpad:''' https://launchpad.net/~ubuntu-marketing * '''IRC channel:''' [[http://java.freenode.net//index.php?channel=ubuntu-marketing|#ubuntu-marketing on irc.freenode.net]] * '''Mailing list:''' [[https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing|Subscribe here]] Mail us here: ubuntu-marketing@lists.ubuntu.com If you are interested in participating in this team, please scroll down to read more. |
| Line 6: | Line 37: |
| == Scope == | = Getting Involved = |
| Line 8: | Line 39: |
| The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to: | The marketing team is always looking for more people to help out. We have huge plans to bring the wonder of Ubuntu to the world and the more people helping to do that the faster we can make progress. Please read through the pages linked to from this page to get an idea of what we are currently working on. |
| Line 10: | Line 41: |
| * Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites * Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community * Understand and respond to the requirements for individuals intersted in migrating to the Ubuntu distrbution * Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability * Provide resources that enable postive and accurate press coverage with a long reach * Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding * Remain approachable by all members of the general public, regardless of technical ability * Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates * Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles * Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users * Ensure professionalism and Quality of Service at all times |
See Also: ActivismHowTo |
| Line 22: | Line 43: |
| The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle /s chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives. | = Original Thread = |
| Line 24: | Line 45: |
| == Projects == | * http://www.ubuntuforums.org/showthread.php?t=73132 |
| Line 26: | Line 47: |
| This is a list of proposed projects / sub-teams for further development. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members: || Project || Brief || Project Lead || Team Members || || Brainstormers || A fast-paced environment for free thinkers to explore ideas || MikeSylvester || - || || Flash Postcards || Fun Ubuntu postcards to spread the word || - || - || || Industry Interface || To lever commercial Linux software development || LloydHardy || - || || New User Literature || Intro to ease of migration || LloydHardy || - || || Researchers || Research group which collates required information || - || - || || Speaker Literature || QoS guide for speakers || LloydHardy || FredricSolstad || || Ubuntu Day Kit || A marketing day kit || MikeSylvester || - || || Ubuntu People || A one-touch contact point for conference delegates || LloydHardy || - || || DIY Marketing || A resource kit to promote and distribute Ubuntu CD's || MikeSylvester || - || || Press Relations || Garner additional press mentions for Ubuntu. watch for Ubuntu reviews & address issues in reviews when they arise.|| - || - || |||||||| - || || UbuntuMarketing || Use as resource, update, re-organise and centralise team || - || - || || BreezyMarketing || Use as resource, update, re-organise and centralise team || - || - || |||||||| - || || Reality Check || Devil's Advocate Sandbox for Project Ideas || openmind || - || We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member, visit the brainstorming area to feel it out, or if you're really passionate and prepared to take Project Lead - add it to the Project list and we'll help you to set it up and contribute to related threads. These can be linked to via a Project-specific Wiki. == International Migration == These teams will be required to assist the Local teams with International migration and directly support the marketing effort in local languages: || Country || Marketing Contact || Team Members || || Canada || - || - || || Germany || -|| - || || Ireland || LloydHardy || - || || South Africa || - || - || || Sweden || FredricSolstad || - || || US - West Coast || - || - || || US - Midwest || MikeSylvester || - || || US - East Coast || - || - || || US - South || - || - || || UK || - || - || == Liaison == To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline: || Role || Liaison Officer || || Art Team Liaison || - || || Canonical Liaison || LloydHardy || || Documentation Team Liaison || CoreyBurger || || Installation Team Liaison || - || || Local Team Liaison || - || == Members == If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects: * [mailto:11811@eircom.net Lloyd Hardy]. Ireland (MarketingTeam Coordinator) * CoreyBurger (QuickTourDraft author) * [mailto:psyberonezero@sbcglobal.net Mike Sylvester]. United States - Midwest * CraigAdams - South Africa * [mailto:fredric.solstad@gmail.com Fredric Solstad]. Sweden == Mailing List == Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list. == Resources == * ["DIYMarketing"] - resources to create your own marketing materials * UbuntuAtConferences * [https://wiki.ubuntu.com/Presentations Presentations] * [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread] ---- CategoryUbuntuTeams |
'''All Subpages:''' <<Navigation(children,1)>> --- CategoryUbuntuTeams CategoryMarketing CategoryMarketing |
|
Marketing Team |
|
|
|
Organization |
|
|
Mailing List |
|
Check out Contents |
The Ubuntu Marketing Team consists Ubuntu users who volunteer to promote digital freedom, digital rights, and Ubuntu. Anyone is welcome to join and contribute.
All in accordance with the Ubuntu Code of Conduct
Mission
The Marketing Team strives to create the building blocks needed by the Ubuntu Community to spread Ubuntu throughout the world.
Our objectives are:
- The Ubuntu Marketing Team will act as a central marketing resource for the Ubuntu Community.
Provide resources to assist and encourage LoCos in marketing their activities to the wider community.
Gather the hard work that LoCo teams are already doing.
Goals
To address people needs and to get their attention we should define what we are aiming at. Some of the goals we should have as part of our marketing effort can be defined as:
- Those who doesn't know and care. Our goal is to make them want to try it.
- The ones who are interested, but feel the obstacle is too great.
- Those who have installed it: We make them want to keep it.
- Dualbooters: We inspire them to use Ubuntu more than the other one.
- Regular users: We inspire them to spread the word.
- Inspired users: We educate them on how they can contribute to the actual software, translations, etc.
Join Us
To join the Ubuntu Marketing Team:
Launchpad: https://launchpad.net/~ubuntu-marketing
IRC channel: #ubuntu-marketing on irc.freenode.net
Mailing list: Subscribe here Mail us here: ubuntu-marketing@lists.ubuntu.com
If you are interested in participating in this team, please scroll down to read more.
Getting Involved
The marketing team is always looking for more people to help out. We have huge plans to bring the wonder of Ubuntu to the world and the more people helping to do that the faster we can make progress. Please read through the pages linked to from this page to get an idea of what we are currently working on.
See Also: ActivismHowTo
Original Thread
All Subpages:
| /Campaigns /ContactUs /Core-Marketing /IdeaPool /Materials /Meetings /News /Projects /Proposal-Core-Marketers /Reorganization /Resources /SpreadUbuntu /Toolbox |
MarketingTeam (last edited 2021-08-09 09:12:01 by fitojb)