Research
Research
To be more effective with our communications, the UbuntuAdverts Team should understand more about with whom we are trying to reach and how we are trying to reach/communicate with them.
Weighing your words
Weigh your verbs and nouns with care. Please add to these from your experience.
Change = - Alternatives: Transition, Upgrade. (note that when you 'change' from Windows XP to Windows 7 it is an 'upgrade'. The fact that some of your peripherals will no longer work, and that there are huge differences does not appear to be 'Change').
'Transition' is neutral
Upgrade++
Simple +
Freedom +
Computer -
PC +
'Operating system' may well be an unknown term and should be avoided. "I don't have an operating system." might be a typical response.
Linux is double negative --
'Ubuntu' is often an unknown word and invites some curiosity.
Current
What are the current user research projects, what are their goals, how are they being executed and what are their outcomes?
Name |
Overview |
Start |
End |
Results |
Research easy entry into Ubuntu from the mindset of the average Windows user. Aim is to pick a particular 'need' and to follow through whether this need can be met under Ubuntu, how easily and how successfully. |
December 2010 |
? |
? |
|
Tell us about your experience using Ubuntu. |
December 2010 |
? |
? |
The mailing list thread "Windows users switching to Ubuntu" is summarised in Research_summary.pdf
Here is an interesting report from Ed Bernard about teenagers taking to Ubuntu - food for thought: ed_bernard_rpt.pdf
Here is a report of talks given to UK further education students by Alan Cocks in February 2011: Talks-Ubuntu-for-students-report
Be encouraged: see http://www.comet.co.uk/p/Netbooks/buy-PACKARD-BELL-DOT-S-018-BLK-Netbook/652032#customerReviews
Quotable quote from the UbuntuMini support list on Google:
"I'm in the US but thanks for the offer.
It never fails to amaze me how incredibly helpful everyone in the linux community is. Last night the way I got the minimal installer to begin with is I asked in the #ubuntu channel on freenode, and someone made me a dd-able image that I was able to download."
Resources
https://wiki.ubuntu.com/UbuntuAdverts/Research/unity%20hater
Email discussions amongst the UbuntuAdverts team members
alan_cocks.txt is a report from Alan Cocks about working at computer fairs.
Some suggestions for policy for discussion and comment: policy_suggestions.pdf
Cassidy's Using Ubuntu document (v2)
Amended version of above for Natty simple_guide_natty_unity.pdf
PC World, June 2011 - 30 Days with Ubuntu series of articles
UbuntuAdverts/Research (last edited 2011-06-04 17:11:18 by 99-181-54-150)