Ubuntu Wiki

Marketing Team

The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.

Scope

• The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to:
  • Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites
  • Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community
  • Understand and respond to the requirements for individuals intersted in migrating to the Ubuntu distrbution
  • Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
  • Provide resources that enable postive and accurate press coverage with a long reach
  • Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
  • Remain approachable by all members of the general public, regardless of technical ability
  • Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
  • Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
  • Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
  • Ensure professionalism and Quality of Service at all times

The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle /s chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives.

Projects

This is a list of proposed projects / sub-teams for further development. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:

• Project	Brief	Project Lead	Team Members
  Brainstormers	A fast-paced environment for free thinkers to explore ideas	MikeSylvester	-
  Flash Postcards	Fun Ubuntu postcards to spread the word	-	-
  Industry Interface	To lever commercial Linux software development	LloydHardy	-
  New User Literature	Intro to ease of migration	LloydHardy	-
  Researchers	Research group which collates required information	-	-
  Speaker Literature	QoS guide for speakers	LloydHardy	FredricSolstad
  Ubuntu Day Kit	A marketing day kit	MikeSylvester	-
  Ubuntu People	A one-touch contact point for conference delegates	LloydHardy	-
  DIY Marketing	A resource kit to promote and distribute Ubuntu CD's	MikeSylvester	-
  Press Relations	Garner additional press mentions for Ubuntu. watch for Ubuntu reviews & address issues in reviews when they arise.	-	-
  -
  UbuntuMarketing	Use as resource, update, re-organise and centralise team	-	-
  BreezyMarketing	Use as resource, update, re-organise and centralise team	-	-
  -
  Reality Check	Devil's Advocate Sandbox for Project Ideas	openmind	-

We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member, visit the brainstorming area to feel it out, or if you're really passionate and prepared to take Project Lead - add it to the Project list and we'll help you to set it up and contribute to related threads. These can be linked to via a Project-specific Wiki.

International Migration

These teams will be required to assist the Local teams with International migration and directly support the marketing effort in local languages:

• Country	Marketing Contact	Team Members
  Canada	-	-
  Germany	-	-
  Ireland	LloydHardy	-
  South Africa	-	-
  Sweden	FredricSolstad	-
  US - West Coast	-	-
  US - Midwest	MikeSylvester	-
  US - East Coast	-	-
  US - South	-	-
  UK	-	-

Liaison

To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline:

• Role	Liaison Officer
  Art Team Liaison	-
  Canonical Liaison	LloydHardy
  Documentation Team Liaison	CoreyBurger
  Installation Team Liaison	-
  Local Team Liaison	-

Members

If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects:

• [mailto:11811@eircom.net Lloyd Hardy]. Ireland (MarketingTeam Coordinator)

• CoreyBurger (QuickTourDraft author)

• [mailto:psyberonezero@sbcglobal.net Mike Sylvester]. United States - Midwest

• CraigAdams - South Africa

• [mailto:fredric.solstad@gmail.com Fredric Solstad]. Sweden

Mailing List

Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list.

Resources

• ["DIYMarketing"] - resources to create your own marketing materials

• UbuntuAtConferences

• [https://wiki.ubuntu.com/Presentations Presentations]

• [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]

CategoryUbuntuTeams