MarketingTeam
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= MarketingTeam = | == Marketing Team == |
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I'm interested in helping to set up an Ubuntu marketing project, covering: | The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities. |
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* Promotion/advocacy. * Stakeholder research - i.e. finding out what users, the FOSS community, upstream projects, the Ubuntu community, Canonical and everyone else wants from want another and the project, and how we can best deliver that. * Developing stakeholder relationships * Other areas of marketing that become relevant. |
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Obviously this would need to tie in with Canonical's plans and those of the wider Ubuntu community. If anyone's interested I suggest we develop this page. Also, feel free to mail me at ubuntu AT understated DOT co DOT uk | == Scope == The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to: * Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites * Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community * Understand and respond to the requirements for individuals intersted in migrating to the Ubuntu distrbution * Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability * Provide resources that enable postive and accurate press coverage with a long reach * Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding * Remain approachable by all members of the general public, regardless of technical ability * Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates * Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles * Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users * Ensure professionalism and Quality of Service at all times The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle /s chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives. == Projects == This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members: || Project || Brief || Project Lead || Team Members || |||||||| - || || [https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm] || A fast-paced environment for free thinkers to explore ideas || MikeSylvester || - || || DIY Marketing || A resource kit to promote and distribute Ubuntu CD's || MikeSylvester || - || || Flash Postcards || Fun Ubuntu postcards to spread the word || - || - || || Industry Interface || To lever commercial Linux software development || LloydHardy || - || || New User Literature || Intro to ease of migration || LloydHardy || - || || Press Relations || Garner additional press mentions for Ubuntu, montior Ubuntu reviews || - || - || || Researchers || Research group which collates required information || - || - || || Speaker Literature || QoS guide for speakers || LloydHardy || FredricSolstad || || [https://wiki.ubuntu.com/MarketingTeamUbuntuDay Ubuntu Day] || A marketing day kit || MikeSylvester || - || || Ubuntu Magazine || Quarterly PDF magazine explaining and exploring Ubuntu and the Community || DJ_Max || - || || Ubuntu People || A one-touch contact point for conference delegates || LloydHardy || - || |||||||| - || || UbuntuMarketing || Use as resource, update, re-organise and centralise team || - || - || || BreezyMarketing || Use as resource, update, re-organise and centralise team || - || - || |||||||| - || || Reality Check || Devil's Advocate Sandbox for Project Ideas || openmind || - || We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member, visit the brainstorming area to feel it out, or if you're really passionate and prepared to take Project Lead - add it to the Project list and we'll help you to set it up and contribute to related threads. These can be linked to via a Project-specific Wiki. == International Migration == These teams will be required to assist the Local teams with International migration and directly support the marketing effort in local languages: || Country || Marketing Contact || Team Members || || Canada || - || - || || Germany || -|| - || || Ireland || LloydHardy || - || || South Africa || - || - || || Sweden || FredricSolstad || - || || US - West Coast || - || - || || US - Midwest || MikeSylvester || - || || US - East Coast || - || - || || US - South || - || - || || UK || - || - || == Liaison == To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline: || Role || Liaison Officer || || Art Team Liaison || - || || Canonical Liaison || LloydHardy || || Documentation Team Liaison || CoreyBurger || || Installation Team Liaison || - || || Local Team Liaison || - || == Members == If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects: * [mailto:11811@eircom.net Lloyd Hardy]. Ireland (MarketingTeam Coordinator) * CoreyBurger (QuickTourDraft author) * [mailto:psyberonezero@sbcglobal.net Mike Sylvester]. United States - Midwest * CraigAdams - South Africa * [mailto:fredric.solstad@gmail.com Fredric Solstad]. Sweden == Mailing List == Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list. == Resources == * ["DIYMarketing"] - resources to create your own marketing materials * UbuntuAtConferences * [https://wiki.ubuntu.com/Presentations Presentations] * [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread] ---- CategoryUbuntuTeams |
Marketing Team
The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.
Scope
- The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to:
- Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites
- Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community
- Understand and respond to the requirements for individuals intersted in migrating to the Ubuntu distrbution
- Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
- Provide resources that enable postive and accurate press coverage with a long reach
- Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
- Remain approachable by all members of the general public, regardless of technical ability
- Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
- Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
- Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
- Ensure professionalism and Quality of Service at all times
The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle /s chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives.
Projects
This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:
Project
Brief
Project Lead
Team Members
-
[https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm]
A fast-paced environment for free thinkers to explore ideas
-
DIY Marketing
A resource kit to promote and distribute Ubuntu CD's
-
Flash Postcards
Fun Ubuntu postcards to spread the word
-
-
Industry Interface
To lever commercial Linux software development
-
New User Literature
Intro to ease of migration
-
Press Relations
Garner additional press mentions for Ubuntu, montior Ubuntu reviews
-
-
Researchers
Research group which collates required information
-
-
Speaker Literature
QoS guide for speakers
[https://wiki.ubuntu.com/MarketingTeamUbuntuDay Ubuntu Day]
A marketing day kit
-
Ubuntu Magazine
Quarterly PDF magazine explaining and exploring Ubuntu and the Community
DJ_Max
-
Ubuntu People
A one-touch contact point for conference delegates
-
-
Use as resource, update, re-organise and centralise team
-
-
Use as resource, update, re-organise and centralise team
-
-
-
Reality Check
Devil's Advocate Sandbox for Project Ideas
openmind
-
We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member, visit the brainstorming area to feel it out, or if you're really passionate and prepared to take Project Lead - add it to the Project list and we'll help you to set it up and contribute to related threads. These can be linked to via a Project-specific Wiki.
International Migration
These teams will be required to assist the Local teams with International migration and directly support the marketing effort in local languages:
Country
Marketing Contact
Team Members
Canada
-
-
Germany
-
-
Ireland
-
South Africa
-
-
Sweden
-
US - West Coast
-
-
US - Midwest
-
US - East Coast
-
-
US - South
-
-
UK
-
-
Liaison
To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline:
Role
Liaison Officer
Art Team Liaison
-
Canonical Liaison
Documentation Team Liaison
Installation Team Liaison
-
Local Team Liaison
-
Members
If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects:
[mailto:11811@eircom.net Lloyd Hardy]. Ireland (MarketingTeam Coordinator)
CoreyBurger (QuickTourDraft author)
[mailto:psyberonezero@sbcglobal.net Mike Sylvester]. United States - Midwest
CraigAdams - South Africa
[mailto:fredric.solstad@gmail.com Fredric Solstad]. Sweden
Mailing List
Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list.
Resources
- ["DIYMarketing"] - resources to create your own marketing materials
[https://wiki.ubuntu.com/Presentations Presentations]
[http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]
MarketingTeam (last edited 2021-08-09 09:12:01 by fitojb)