MarketingTeam
NOTICE: Please _do_not_ re-format this page . . . . . . . . . . . . MarketingTeam Forums: http://www.ubuntupeople.com/file/forums/
Marketing Team
The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.
Scope
The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to:
- Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites
- Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community
- Understand and respond to the requirements of individuals intersted in migrating to the Ubuntu distrbution
- Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
- Provide resources that enable postive and accurate press coverage with a long reach
- Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
- Remain approachable by all members of the general public, regardless of technical ability
- Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
- Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
- Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
- Ensure professionalism and Quality of Service at all times
The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle(s) chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives.
Projects
This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:
PROJECT
BRIEF
PROJECT LEAD
MEMBERS
-
DIY Marketing
A resource kit to promote and distribute Ubuntu CD's
[https://wiki.ubuntu.com/IndustryInterface Industry Interface]
To lever commercial Linux software development
-
[https://wiki.ubuntu.com/NewUserLiterature New User Literature]
Intro to ease of migration
-
[https://wiki.ubuntu.com/SpeakerLiterature Speaker Literature]
QoS guide for speakers
spreadubuntu.org website and exposure
[https://wiki.ubuntu.com/MarketingTeamUbuntuDay Ubuntu Day]
A marketing day kit
-
[https://wiki.ubuntu.com/UbuntuMagazine Ubuntu Magazine]
PDF magazine: Insight into Ubuntu and the Community
ZarulShahrin Johann
[https://wiki.ubuntu.com/UbuntuPeople Ubuntu People]
A one-touch contact point for conference delegates
-
-
[https://wiki.ubuntu.com/PressTeam Press Team]
Local (external) media relations. focus: New users
-
[https://wiki.ubuntu.com/TechPressTeam Tech Press Team]
Monitor and submit reviews (internal - tech)
-
Devil's Advocate Sandbox for Project Ideas
-
We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member and visit the brainstorming area to feel it out. These can be linked to via a Project-specific Wiki.
Brainstorming
[https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm] - A fast-paced environment for free thinkers to explore ideas. Feel out your early thoughts and see what the team think. Use a forum linked from here. After general positive concensus, it will be passed to the RealityCheck. [https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm] moderated by MikeSylvester.
International Migration
These teams will be required to assist the [:LoCoTeamList:Local teams] with International Migration and directly support the marketing effort in local languages:
COUNTRY
MARKETING CONTACT
MEMBERS
Canada
-
-
Germany
-
-
Ireland
Japan
WPowell
-
South Africa
-
Sweden
-
US - West Coast
-
-
US - Midwest
US - East Coast
-
-
US - South
-
UK
Liaison
To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline:
ROLE
LIAISON OFFICER
Art Team Liaison
Canonical Liaison
Documentation Team Liaison
Installation Team Liaison
-
Local Team Liaison
-
Members
If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects:
[mailto:11811@eircom.net Lloyd Hardy] - Ireland (MarketingTeam Coordinator)
[mailto:jimgoebel2@yahoo.com JimGoebel] - United States: Midwest Chicago South
CoreyBurger - Canada (QuickTourDraft author)
MikeSylvester - United States: Midwest
CraigAdams - South Africa
[mailto:fredric.solstad@gmail.com Fredric Solstad] - Sweden
DaejuanJacobs - United States: Midwest
CharlesArnold - United States: South
JohnLambrechts - United States: Midwest - Chicago
[mailto:ubuntudev@gmail.com TomaszWitko]- Canada - Ontario: South-central
ZarulShahrin - Malaysia - MalaysianTeam
EricBarron - United States: East Coast - Washington DC
MattHarwood - UK
- ["WPowell"] - Japan
ArlenCuss - Australia
MartinEricRacine - Finland (interests: Industry Interface, Ubuntu Day)
[mailto:boredklink@googlemail.com Nick McMahon] - UK (spreadubuntu site stuff)
SebastianoMestre - Italy
[mailto:email@marycasey.info Mary Casey] - Ireland
Mailing List
Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list.
Resources
[https://launchpad.net/people/marketingteam Launchpad page]
- ["DIYMarketing"] - resources to create your own marketing materials
[https://wiki.ubuntu.com/Presentations Presentations]
[http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]
UbuntuMarketing - Use as resource, update, re-organise and centralise team
BreezyMarketing - Use as resource, update, re-organise and centralise team