Campaigns

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 * Encourage empathy for Windows users - one example is to think of Win users as like hoarders whose OS experiences negatively impact their relationships

Campaigns in progress

The purpose is to:

  • Motivate viewers to learn more about Ubuntu at www.ubuntu.com - this is the cinema advert work

Campaign ideas

These are ideas for campaigns that the Ubuntu Adverts team may choose to work on. The purpose is to:

  • Grow the number of Ubuntu users in a specific geography
  • Get existing Ubuntu users involved with writing bugs
  • Promote the benefits of Unity
  • Get people interested in the Ubuntu font and to install and use it on their machine running any OS
  • Promote the benefits of managing and experiencing your media using Ubuntu
  • Get people to write apps for Ubuntu Software Center
  • Discover the wonderful apps in Ubuntu Software Center
  • Get more designers to participate in the backgrounds contest for each release
  • Promote Ask Ubuntu and get more people to think of it as one of the first places they go for support (and to help others)
  • 11.04 launch
  • Increase trial usage (USB stick boot) of Ubuntu
  • Improve consumer confidence that their printer/scanner/music player will work with Ubuntu without problems

  • Promote Software Center and new features for 11.04 - ratings, reviews, OneConf

  • Promote new features in Ubuntu One for 11.04
  • Grow interest in Ubuntu among IT managers in education
  • Encourage empathy for Windows users - one example is to think of Win users as like hoarders whose OS experiences negatively impact their relationships

UbuntuAdverts/Campaigns (last edited 2011-06-25 16:47:19 by 99-181-54-150)