MarketingTeam

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= MarketingTeam = '''Mailing list:''' [https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing ML]
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I'm interested in helping to set up an Ubuntu marketing project, covering: '''IRC Channel:''' #ubuntu-marketing on irc.freenode.org
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 * Promotion/advocacy.
 * Stakeholder research - i.e. finding out what users, the FOSS community, upstream projects, the Ubuntu community, Canonical and everyone else wants from want another and the project, and how we can best deliver that.
 * Developing stakeholder relationships
 * Other areas of marketing that become relevant.		 '''Launchpad Team:''' https://launchpad.net/people/ubuntu-marketing
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Obviously this would need to tie in with Canonical's plans and those of the wider Ubuntu community. If anyone's interested I suggest we develop this page. Also, feel free to mail me at ubuntu AT understated DOT co DOT uk '''MarketingTeam Forums:''' http://www.ubuntupeople.com/file/forums/


== Marketing Team ==

The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.

== Scope ==

The Marketing Team is responsible for all aspects of Marketing the Ubuntu distribution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to:

 * Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activities
 * Creatively advocate and positively promote the Ubuntu distribution on behalf of the Ubuntu community
 * Understand and respond to the requirements of individuals intersted in migrating to the Ubuntu distrbution
 * Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
 * Provide resources that enable postive and accurate press coverage with a long reach
 * Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
 * Remain approachable by all members of the general public, regardless of technical ability
 * Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
 * Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
 * Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
 * Ensure professionalism and Quality of Service at all times

The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle(s) chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives.

== Projects ==

This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:
       ||||||<tablestyle="width: 85%">||
       ||<rowstyle="font-size:11px;font-weight:bold;background-color:#816647;color:#d9bb7a;text-align:center;"> PROJECT || BRIEF || PROJECT LEAD || MEMBERS ||
       |||||||| - ||
       || [https://wiki.ubuntu.com/DIYMarketing DIY Marketing] || A resource kit to promote and distribute Ubuntu CDs || MikeSylvester || DaejuanJacobs ||
       || [https://wiki.ubuntu.com/IndustryInterface Industry Interface] || To lever commercial Linux software development || LloydHardy || MartinEricRacine ||
       || [https://wiki.ubuntu.com/NewUserLiterature New User Literature] || Intro to ease of migration || LloydHardy || MaryCasey NickMcMahon JendaVancura ||
       || [https://wiki.ubuntu.com/SpeakerLiterature Speaker Literature] || QoS guide for speakers || LloydHardy || FredricSolstad ||
       || [https://wiki.ubuntu.com/SpreadUbuntu SpreadUbuntu] || spreadubuntu.org website and exposure || MattHarwood || NickMcMahon RajivVyas ||
       || [https://wiki.ubuntu.com/MarketingTeamUbuntuDay Ubuntu Day] || A marketing day kit || MikeSylvester || MartinEricRacine ||
       || [https://wiki.ubuntu.com/UbuntuMagazine Ubuntu Magazine]|| PDF magazine: Insight into Ubuntu and the Community || DaejuanJacobs || ZarulShahrin Johann RajivVyas ||
       || [https://wiki.ubuntu.com/UbuntuPeople Ubuntu People] || A one-touch contact point for conference delegates || LloydHardy || JendaVancura RajivVyas ||
       |||||||| - ||
       || [https://wiki.ubuntu.com/PressTeam Press Team] || Local (external) media relations. focus: New users || LloydHardy || Eldo Varghese ||
       || [https://wiki.ubuntu.com/TechPressTeam Tech Press Team] || Monitor and submit reviews (internal - tech) || DaejuanJacobs || MikeSylvester ||
       |||||||| - ||
       || RealityCheck || Devil's Advocate Sandbox for Project Ideas || CharlesArnold || - ||

We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member and visit the brainstorming area to feel it out. These can be linked to via a Project-specific Wiki.


== Brainstorming ==
 * [https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm] - A fast-paced environment for free thinkers to explore ideas. Feel out your early thoughts and see what the team think. Use a forum linked from here. After general positive concensus, it will be passed to the RealityCheck. [https://wiki.ubuntu.com/MarketingTeamBrainstorm Brainstorm] moderated by MikeSylvester.

== International Migration ==

These teams will be required to assist the [:LoCoTeamList:Local teams] with International Migration and directly support the marketing effort in local languages:

       ||||<tablestyle="width: 45%">||
       ||<rowstyle="font-size:11px;font-weight:bold;background-color:#816647;color:#d9bb7a;text-align:center;"> COUNTRY || MARKETING CONTACT || MEMBERS ||
       || Canada || - || - ||
       || Germany || -|| - ||
       || Ireland || LloydHardy || PaulOmalley ||
       || Japan|| WPowell || - ||
       || South Africa || CraigAdams || - ||
       || Sweden || FredricSolstad || - ||
       || US - West Coast || - || - ||
       || US - Midwest || MikeSylvester || JohnLambrechts ||
       || US - East Coast || - || - ||
       || US - South || CharlesArnold || - ||
       || UK || MattHarwood || NickMcMahon ||
       || CL || MauricioHernandez || MauricioHernandez ||

== Liaison ==

To expedite communication between the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline:

       ||<tablestyle="width: 45%">||
       ||<rowstyle="font-size:11px;font-weight:bold;background-color:#816647;color:#d9bb7a;text-align:center;"> ROLE || LIAISON OFFICER ||
       || Art Team Liaison || MattHarwood ||
       || Canonical Liaison || LloydHardy ||
       || Documentation Team Liaison || CoreyBurger ||
       || Installation Team Liaison || - ||
       || Local Team Liaison || - ||


== Members ==

If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects:

 * [mailto:11811@eircom.net Lloyd Hardy] - Ireland (MarketingTeam Coordinator)

 * [mailto:jimgoebel2@yahoo.com JimGoebel] - United States: Midwest Chicago South
 * MikeSylvester - United States: Midwest
 * EricBarron - United States: East Coast - Washington DC
 * DaejuanJacobs - United States: Midwest
 * CharlesArnold - United States: South
 * JohnLambrechts - United States: Midwest - Chicago
 * RajivVyas - Unied States: East Coast
 * MavBlock - Unied States: East Coast - Philadelphia
 * CraigAdams - South Africa
 * CoreyBurger - Canada (QuickTourDraft author)
 * [mailto:ubuntudev@gmail.com TomaszWitko]- Canada - Ontario: South-central
 * FabiánRodríguez - Canada (Montreal, QC) - One pager intro to FLOSS+Ubuntu in fr,en,es
 * [mailto:fredric.solstad@gmail.com Fredric Solstad] - Sweden
 * ZarulShahrin - Malaysia - MalaysianTeam
 * MattHarwood - UK
 * [mailto:boredklink@googlemail.com Nick McMahon] - UK
 * ["WPowell"] - Japan
 * ArlenCuss - Australia
 * MartinEricRacine - Finland
 * SebastianoMestre - Italy
 * PaulOmalley - Ireland
 * [mailto:email@marycasey.info Mary Casey] - Ireland
 * JendaVancura - Czech Republic
 * EverettGuerny - United States: East Coast: Miami, Fl
 * JaroslawLipszyc - Poland
 * MauricioHernandez - Chile
 * JanZajaczkowski - United States: East Coast: NJ
 * AtilaSendil - Turkey: Bursa
 * TarıkGandur -Turkey: Ankara
 * ["Teeahr1"] (Pete Daniels) - United States: Midwest: Minneapolis, MN
 * IrvinPiraman - Philippines
 * [mailto:zhenbgpeng.hou@gmail.com Freeflying] - China: HeFei AnHui
 * MirjamWaeckerlin - Germany
 * Julius Bloch - Germany/Saxony
 * Sasha Tsykin - Australia
 * PabloQuirós - Spain
 * ["Kuyaedz"] - ["UtahTeam"]
 * Eldo Varghese - United States: East Coast: FL
 * Markus Wimmer - Germany/Hesse
 * [mailto:xlr8me@gmail.com Darren Lui] - Canada->Alberta->Calgary
 * Coz Del Signore - US/East Coast/Pennsylvania
 * deathbyswiftwind - US/East Coast/Pennsylvania
 * George Prowse - Kent/UK
 * [wiki:Self:MTecknology MTecknology] (Michael Lustfield) - United States: Midwest: Pipestone, MN
 * [wiki:Self:paulvg Paul van Genderen] - Netherlands
 * [mailto:dinda@mac.com Belinda Lopez] (Dinda) - United States: South: Galveston, TX
 * [mailto:joey@stan4d.net Joey Stanford] - United States: [http://en.wikipedia.org/wiki/Colorado Colorado]
 * [mailto:stanzwith@yahoo.com stanzwith] - South Dakota, Mid-US
 * [mailto:jason.s.macklin@gmail.com JasonMacklin] - United States: East Coast: CT/RI
== Resources ==

 * [https://launchpad.net/people/marketingteam Launchpad page]
 * ["DIYMarketing"] - resources to create your own marketing materials
 * UbuntuAtConferences
 * [https://wiki.ubuntu.com/Presentations Presentations]
 * [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]

       UbuntuMarketing - Use as resource, update, re-organise and centralise team

       BreezyMarketing - Use as resource, update, re-organise and centralise team

----
CategoryUbuntuTeams CategoryMarketing

Mailing list: [https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing ML]

IRC Channel: #ubuntu-marketing on irc.freenode.org

Launchpad Team: https://launchpad.net/people/ubuntu-marketing

MarketingTeam Forums: http://www.ubuntupeople.com/file/forums/

Marketing Team

The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.

Scope

The Marketing Team is responsible for all aspects of Marketing the Ubuntu distribution and liasing with all related teams, both upstream and downstream. The responsibilities of the team are to:

  • Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activities
  • Creatively advocate and positively promote the Ubuntu distribution on behalf of the Ubuntu community
  • Understand and respond to the requirements of individuals intersted in migrating to the Ubuntu distrbution
  • Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
  • Provide resources that enable postive and accurate press coverage with a long reach
  • Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
  • Remain approachable by all members of the general public, regardless of technical ability
  • Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
  • Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
  • Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
  • Ensure professionalism and Quality of Service at all times

The process of brainstorming, developing, progressing, constructing, deploying, supporting, measuring and applying quality control to, all activities related to marketing remains within the focus of this group. The particular vehicle(s) chosen to implement these activities may range from printed media to electronic media, conferences and presentations to games and competitions. The very foundation of a successful MartketingTeam is diversity itself and the scalability of zero- and low-cost intiatives.

Projects

This is a list of proposed projects / sub-teams for further development, listed in alphabetical order. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:

We will expand each of these projects as they develop and request approval from the Community Council as they mature. If _you_ have an idea for a project, please do become a member and visit the brainstorming area to feel it out. These can be linked to via a Project-specific Wiki.

Brainstorming

International Migration

These teams will be required to assist the [:LoCoTeamList:Local teams] with International Migration and directly support the marketing effort in local languages:

Liaison

To expedite communication between the Marketing Team and external influences, a Member has been assigned as a Liaison Officer to each group / discipline:

  • ROLE

    LIAISON OFFICER

    Art Team Liaison

    MattHarwood

    Canonical Liaison

    LloydHardy

    Documentation Team Liaison

    CoreyBurger

    Installation Team Liaison

    -

    Local Team Liaison

    -

Members

If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skill and commiment to be assigned to a variety of new and established projects:

Resources

CategoryUbuntuTeams CategoryMarketing

MarketingTeam (last edited 2021-08-09 09:12:01 by fitojb)