Campaigns

Revision 12 as of 2011-02-16 10:27:44

Clear message

In-progress

Campaign 1 - Educating Windows users in understanding what Ubuntu could mean for them

Campaign 2 - 5StepPrograms - Help Windows users get started with the main applications they'll probably use on the Ubuntu desktop

Ideas

These are ideas for campaigns that the Ubuntu Adverts team may choose to work on. The purpose is to:

  • Grow the number of Ubuntu users in a specific geography
  • Get existing Ubuntu users involved with writing bugs
  • Promote the benefits of Unity
  • Get people interested in the Ubuntu font and to install and use it on their machine running any OS
  • Promote the benefits of managing and experiencing your media using Ubuntu
  • Get people to write apps for Ubuntu Software Center
  • Discover the wonderful apps in Ubuntu Software Center
  • Get more designers to participate in the backgrounds contest for each release
  • Promote Ask Ubuntu and get more people to think of it as one of the first places they go for support (and to help others)
  • 11.04 launch
  • Increase trial usage (USB stick boot) of Ubuntu
  • Improve consumer confidence that their printer/scanner/music player will work with Ubuntu without problems

  • Promote Software Center and new features for 11.04 - ratings, reviews, OneConf

  • Encourage empathy for Windows users - one example is to think of Win users as like hoarders whose OS experiences negatively impact their relationships
  • Increase awareness of the positive advantages of Ubuntu to cause more Windows users to switch
  • Request free tables at exhibitions, computer fairs and other appropriate venues to demonstrate Ubuntu using trained volunteers from the locos.
  • Arrange local computer clinics in low-cost or free venues to which prople could bring their problems and incidentally be given a demo of Ubuntu and a disk.

The education process

Education needs to be a threefold process. 1) Educating Windows users about what Ubuntu can offer them. 2) Educating Windows users after their upgrade to Ubuntu. 3) Educating manufaturers and equipment suppliers. See: https://wiki.ubuntu.com/UbuntuAdverts/education