PublicRelationsDocumentation

Revision 23 as of 2012-12-02 22:45:13

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The purpose of this wiki page is to define the public relations strategy for the Ubuntu Studio Public Relations team. This will include defining the team, the communications channels used, list of events to publicize, etc.

PR Strategy

The primary goals of Ubuntu Studio Public Relations is to:

  • communicate more often to users
  • encourage developers to join the Ubuntu Studio Development Team
  • demonstrate that Ubuntu Studio development is not dead
  • calls for volunteers for testing

And the following means will be used to accomplish these goals:

  • establish a PR team
  • assign some specific responsibilites to specific members
  • create an "event vs channel" matrix to show when and where to post
  • provide "standard announcement verbiage" templates for various events
  • use ubuntustudio.org as the nexus or focal point of our PR communications

Public Relations Team

The Ubuntu Studio Public Relations Team will be a subset of the Ubuntu Studio Development Team. This team would be primarily repsonsible for all public relations and external (i.e. not inter-team or to Ubuntu) communications for Ubuntu Studio.

To become a member of the PR team, first one must volunteer either in #ubuntustudio-devel on Freenode IRC or on the ubuntustudio-devel mailing list and then be approved by one of the PR team's admins.

The team should have at least two admins to ensure responsiveness to volunteers and other matters for the team.

The Ubuntu Studio Website Team will act as the Launchpad team for the PR team, providing a mechanism for controlling access to the website (i.e. authentication for website login has been assigned to the website team).

The PR team should remain small, perhaps no more than five active members. This should hopefully prevent major overlap of news coverage and hopefully such a small group can find an easy (and informal) consensus about what topic each member should cover.

Furthermore, it might be wise to assign one PR team member for some large, specific events (e.g. release) with a secondary as fail over.

Writing Posts

Event Posting

Event

Description

Channels

Assignee

Release News

Make an official post on a new release every 6 months

website & social channels, G+, mail lists, forums,

slavender

Milestone Testing

Announce testing, and ask for participants for Beta2 and R.C

website & social channels, G+, mail lists, forums

smartboyhw

Request Help From Community

Hunt for developers and contributors at least after each new release is out

mail lists, forums, website & social channels. G+

zequence

Non Formal Posting

Any news about Ubuntu Studio, reviews, interviews, UDS, meetings, release planning, etc

website & social Channels, G+

ttoine, holstein

How to Post

Use only text, when writing posts. Save the article as a textfile. Then post the same text to each channel, one at a time.

Other Communications

Things like podcasts and videos. At this time, there is no plan on how to do this.

List of Communication Channels

Ubuntu Studio Web Site

Mail Lists

Forums

Social Channels (linked to from the website)

  • Facebook
  • Identica
  • Twitter

Other Social Channels

  • G+ (separate Ubuntu Studio account)
  • Youtube (separate Ubuntu Studio account)

Podcasts

legacy data

Event-Channel Matrix

This matrix shows which communication channel should be utilized for different Ubuntu Studio events.

can we define "communication channels" as any place (mailing list, blogs, social media, website) where we communicate with the public? this might prevent misunderstanding by defining and following a convention.

List of Communication Channels

ubuntustudio.org should be the center of our communication. We should use the possibilities offered by Wordpress so that any member of the team could suggest news. Then, choosen editors can put online, or not, or decide that it needs a rewrite.

  • Mailing Lists
  • Social Media
    • G+ (as ubuntu studio)
    • facebook (as ubuntu studio)
    • twitter
    • identica, and we can use twitterfeed.com to share the news of ubuntustudio.org.
    • Youtube channel for "official" video howtos
  • Forums/Websites
    • ubuntu forums
    • ubuntu studio website
    • planet ubuntu (via personal blogs)
    • blogs, linuxmusicians.com
    • planet.linuxmusicians.com
    • distrowatch.
  • Podcasts
    • linux outlaws
    • the linuxlink tech show podcast,

List of Events For Social Sites

  • release
  • milestone testing
  • targeting testing (i.e. new feature or settings)
  • meetings
  • release planning (i.e. blueprint brainstorming)
  • UDS
  • major release of the included applications (i.e. Gimp or Ardour),

3rd party

  • Ubuntu Studio news articles
  • Ubuntu Studio reviews
  • news on major applications

Community

  • Ask for volunteers (periodically)

List of Events For Mail Lists

  • release
  • milestone testing (beta2?)
  • targeting testing (i.e. new feature or settings)
  • Ask for volunteers (periodically)

Hast Tags

  • #ubuntustudio (no spaces)
  • #linuxaudio (?)
  • #lad (?)
  • #lau (?)
  • !ubuntustudio (on identica only apparently)
  • #ubuntu (?)

(?) don't know if we should really use these, but am suggesting we consider them ttoine: I think we should focus on #ubuntustudio. This way users can use it on Twitter too. And maybe we can display all #ubuntustudio on Twitter on the ubuntustudio.org website.